Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]
Jon-Mikel BaileySeptember 3, 2015 SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that. I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO. Here are my … Continue reading The Design of Your Website Does Affect SEO, No, Really!
Tim AsimosAugust 13, 2015 A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted. Panda 4.2 arrives nearly ten months after 4.1 was released in September of … Continue reading How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
Anton EliassonJuly 27, 2015 As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features … Continue reading How These 5 New Facebook Video Updates Will Affect Your Marketing
Jonathan YefetApril 23, 2015 Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on you! But if you have, pat yourself on the back! There are so many different factors that can affect you email … Continue reading How Age, Gender, and Education Can Affect Your Email Marketing
Richard BarkerApril 15, 2015 Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a mobile-friendly design. Websites that aren’t mobile-friendly by April … Continue reading How Google’s Mobile-Friendly Algorithm Update Affect Your Website?
Vishal PindoriyaMarch 30, 2015 Starting April 30th 2015, the Facebook API will be making changes to the way that we (and all 3rd party applications) interact with their platform. These changes specifically include new restrictions on how we access and post to your Facebook groups. We know how important posting to groups is for our … Continue reading How the New Facebook API Changes Affect Posting to Groups
Business.comMarch 28, 2015 Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply … Continue reading What Is Dynamic Pricing & How Does It Affect Ecommerce?
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
Jessica BowersMarch 13, 2015 Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will … Continue reading How Facebook’s Latest Change Could Affect Your Business
