by Jennica Torio February 24, 2016February 24, 2016 Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried … Continue reading How Google’s Text Ad Changes Will Affect Your Business
by Meaghan Alvarado February 19, 2016 Follow @MeaghanmaeFebruary 19, 2016 Earlier this month, Facebook updated the algorithm associated to their News Feed. Instead of using quantitative feedback (like and comment count), they’re now using qualitative feedback to show relevant content to users. According to Social Media Today: “What that means, in practical terms, is that … Continue reading How Will Facebook’s Recent Update Affect Your Brand?
by Elisa Silverman February 14, 2016 Follow @ElisaKaphaFebruary 14, 2016 Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” … Continue reading Do The New Captchas Affect Conversion Rate?
by Michael Brady February 12, 2016 Follow @MichaelBraydyFebruary 12, 2016 Let’s start this one with some ironic examples… 1. Modest expectations Being in a leading position means having certain expectations regarding to the people who work for you. You should not set these expectations too high since you are more likely to be disappointed if … Continue reading Create Super Employees – How Your Expectations Affect Their Performance
by Ty Rothstein January 8, 2016 Follow @https://twitter.com/AmitiRothsteinJanuary 8, 2016 Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social … Continue reading How 3 Facebook Changes will Affect Customer Service and Social Commerce
by Holly Semanchick December 17, 2015December 17, 2015 We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted. Beginning with that simple plugin, Google unveiled … Continue reading A Brief History of Updates (and How They Affect SEO)
by Lucas Miller November 29, 2015 Follow @EchelonCopyNovember 29, 2015 Regardless of whether you’re new to SEO or have been following the modern marketing technique since it first came about with the launch of various search engines in the early 90s, one constant remains firm: SEO is an adaptive industry. Yup, things are always changing, … Continue reading 4 Factors That Heavily Affect a Link’s Value
by Jack Reamer November 26, 2015November 26, 2015 A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads … Continue reading SaaS Email Marketing Mistakes that Affect Free-Trial Conversion Rates
Rick WhittingtonNovember 6, 2015 One major aim of your website redesign is to improve your interaction with clients and get them interested in as many of your products and services as possible. By paying attention to three elements during the redesign process, you can achieve this goal. You might think artwork and graphic design is … Continue reading 3 Crucial Elements That Affect the Success of Your Website Redesign
Matt JanawayOctober 25, 2015 When it comes to getting more traffic to your website, search engine optimisation is still king. Good SEO is one of the most efficient and effective ways for businesses and organisations to drive visitors to their websites. More visitors = more revenue (assuming you convert!). Though most companies know that backlinks, … Continue reading How Site Speed Can Affect Your UX and Increase Your Organic SEO Performance
