Jamie Cook November 27, 2014 Subtle language cues and the structure of landing pages can play a huge part in boosting conversion rates. Every inch of landing page copy should be optimised to give the visitor the right information in the right way, and ultimately convert them to a lead. A recent post from … Continue reading How Does Colour Affect Conversion?
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
By Amber Kemmis, Published October 23, 2014 The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine if they will buy from you again. In recent years, we’ve seen the buying process have a significant effect on qualified lead generation. To … Continue reading How Does the Buying Process Affect Qualified Lead Generation?
