Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility
Peter Daisyme — June 15, 2020 COVID-19 has already shifted the way the world works, but that shift is unlikely to go anywhere once a vaccine rolls around. The pandemic has caused worker productivity to drop by over 7%, and that number is sure to grow unless employees and companies alike adopt new on-the-job strategies. … Continue reading 4 Long-Term Tech Changes We’ll See Affect Worker Productivity Thanks to the Pandemic
Asim Rais Siddiqui — April 7, 2020 A lot has changed in the last month, and that’s just putting things mildly. Since the last week or two, in the most literal sense, the world has stopped as everyone watched with disbelief the coronavirus pandemic spread its reach across every corner of the globe. As of … Continue reading How Will the Outbreak of COVID-19 Affect the Entrepreneur and Startup Ecosystem
Peter Daisyme — March 20, 2020 Trends in remote work shifted from a luxury to a desirable bonus years ago. Today, remote work has become the new normal for many. And, that trend will continue in the new decade. According to research from Upwork, 73% of all departments will include remote workers by 2028. Businesses … Continue reading 4 Trends in Remote Work That Will Affect Your Company’s Bottom Line This Year
Gee Ranasinha — March 4, 2020 While social media seems to be losing some of the sociability it once had, Google seems to be taking more and more search clicks away from businesses. What on earth is going on? Back when social media channels started to gain traction with the general public (thereby putting them … Continue reading How Changes To Search and Social Media Negatively Affect Your Business
Rhamer Bernardez — December 27, 2019 In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and reduce the risk of old accounts being hacked. Twitter said it was to eliminate any account that has not been logged into in the past 6 months, ensuring only … Continue reading The Twitter Purge Might Be Coming: How It Will Affect Your Business
Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
John Rampton — February 26, 2019 — February 26, 2019 Our physical environments have a major impact on our well-being. If you fall asleep in your bedroom with the lights on and the TV blasting do you think you’ll have a good night’s rest? The same can be said about your workspace. If it’s filthy, … Continue reading How Much Does Your Workspace Affect Your Productivity?
David Amerland — February 7, 2019 Follow @davidamerland — February 7, 2019 The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due to unreliable or incomplete information affects behavior and increases the sense of fear we experience. Fear has a distinct neurochemical effect. It is … Continue reading 2 Emotions That Affect Every Business Decision You Make
