Tag Archives: Affect

The Twitter Purge Might Be Coming: How It Will Affect Your Business

Rhamer Bernardez — December 27, 2019 In November, Twitter announced its plan to purge inactive accounts on the social media platform, freeing up dormant usernames and reduce the risk of old accounts being hacked. Twitter said it was to eliminate any account that has not been logged into in the past 6 months, ensuring only … Continue reading The Twitter Purge Might Be Coming: How It Will Affect Your Business

Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Could Facebook’s reputation problem affect your Facebook marketing campaign?

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?

2 Emotions That Affect Every Business Decision You Make

David Amerland — February 7, 2019 Follow @davidamerland — February 7, 2019 The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due to unreliable or incomplete information affects behavior and increases the sense of fear we experience. Fear has a distinct neurochemical effect. It is … Continue reading 2 Emotions That Affect Every Business Decision You Make