Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes. Frederick Vallaeys on June 9, 2016 After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for … Continue reading 10 ways to get ready for the new AdWords
by Alex Glusman June 7, 2016 Follow @AlexGlusmanJune 7, 2016 Your ad may be eye-catching and informative enough to get you clicks, but what percentage of those clicks are converting into clients after they arrive at your website? Web marketing requires connecting the dots between your ads and landing pages to avoid losing consumers in … Continue reading 10 Tips to Create Effective Landing Pages for Google AdWords
by Mary Lister June 7, 2016June 7, 2016 Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords … Continue reading The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
by Alex Glusman June 4, 2016 Follow @AlexGlusmanJune 4, 2016 Google AdWords is an ideal choice for many small businesses, as it provides a cost-effective and unique way to reach potential customers. It allows your ad to be shown locally, to consumers running a web search on a relevant topic. As a result, such targeted … Continue reading 7 Common Google AdWords Mistakes
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Matt Lawson on June 3, 2016 Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a … Continue reading AdWords’ new extra headline: 7 ways to make the most of it
by Alex Glusman June 3, 2016 Follow @AlexGlusmanJune 3, 2016 Most small businesses have to fight for their share of the market, especially when it comes to web searches. Keyword rankings may fluctuate on a daily basis, leaving your business listing well below your competitors. Google AdWords is a pay-per-click advertising service that will help … Continue reading 5 Things To Keep In Mind When Using Google AdWords For Small Businesses
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. Todd Saunders on June 2, 2016 You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s … Continue reading 3 Google AdWords hacks to drive high-quality leads
by Ty Rothstein May 26, 2016 Follow @https://twitter.com/AmitiRothsteinMay 26, 2016 You want traffic? Getting traffic is easy, but getting targeted traffic that will increase our sales is the traffic we want! The most targeted way to get that is by running ads on Google Adwords. Our CEO, Yariv Dror, has wrapped up 10 years of … Continue reading How Anyone Can Advertise on Google AdWords – Manually or Automatically
by Erin Sagin May 18, 2016May 18, 2016 I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. … Continue reading Easy AdWords Bidding Strategies for Newbies & Math Haters
by Kirill Kniazev May 18, 2016 Follow @kirill_kniazevMay 18, 2016 Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out … Continue reading Is My PPC Agency or Manager Ripping Me Off? How to Stop Losing Money on AdWords
