Tag Archives: Advertising

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017   Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

How To Promote An eBook When You Have No Money For Advertising

Tirumala Vedurumudi — November 28, 2017 — November 28, 2017 Shutterstock Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks. An eBook, or electronic book, is the digital form … Continue reading How To Promote An eBook When You Have No Money For Advertising

Why Your Business Needs Facebook Advertising

Beth Adan — November 28, 2017 Follow @BethAdanPR — November 28, 2017 Have you considered advertising on Facebook? This blog post provides advice. Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. … Continue reading Why Your Business Needs Facebook Advertising

The Complete Guide to Advertising on Instagram

Margot da Cunha — November 25, 2017 — November 25, 2017 So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure … Continue reading The Complete Guide to Advertising on Instagram

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

How New Digital Advertising Rules Are Affecting Your Brand

Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand

Mastering Facebook Advertising for Local Businesses

Ali J. Taylor — October 25, 2017 Follow @BelMarketingDS — October 25, 2017 mohamed1982eg / Pixabay Welcome to Facebook advertising, home of the lowest cost per 1,000 impressions in the history of the entire advertising world (AdEspresso, 2016). The world really is your oyster when you’re advertising on Facebook. With each person building their own … Continue reading Mastering Facebook Advertising for Local Businesses