Tag Archives: Advertising

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer @wendyndavis, March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “Information Transparency and Personal … Continue reading Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups

Avoid These 3 Common Mistakes in Social Media Marketing and Advertising

Elise Stieferman March 8, 2021 How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into … Continue reading Avoid These 3 Common Mistakes in Social Media Marketing and Advertising

Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Local SEO: Top 10 Effective Targeted Advertising for your Local Business

Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business

Modern Customers Want Brand Communities, No More Advertising

Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan  @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics