Video Advertising 2021-2024 by Dave Morgan , January 14, 2021 The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel is quickly evolving into one of the most important customer acquisition and performance channels available to marketers. Some … Continue reading Video Advertising 2021-2024
Tag Archives: Advertising
Local SEO: Top 10 Effective Targeted Advertising for your Local Business
Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business
Modern Customers Want Brand Communities, No More Advertising
Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising
Top 3 Online Video Advertising Trends to Shape 2021
Andy Donovan January 14, 2021 2021 is already here, and yes, making predictions for the year should have been a little simpler task now. However, given the turbulence of the current times, many industry trends are being transformed almost in real time. Let’s take a look at a few solid trends that are likely to … Continue reading Top 3 Online Video Advertising Trends to Shape 2021
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
How to Optimise Your Pay-Per-Click Advertising
Daniel Hopper December 17, 2020 The first place that many people go to search for information about a product, service or brand is an online search. Probably Google. From the convenience of our computers or mobile phones, we have access to all the information we will need. If a business wants customers to find them … Continue reading How to Optimise Your Pay-Per-Click Advertising
Facebook Partners With BBB, Enforcing Its Advertising Policies
Facebook Partners With BBB, Enforcing Its Advertising Policies by Laurie Sullivan @lauriesullivan, November 25, 2020 Facebook wants advertisers to follow its post and advertising rules using what it refers to as “more ethical marketing tactics” through a new partnership with the BBB National Programs’ National Advertising Division (NAD), including its Fast-Track SWIFT Program. In addition to enforcing … Continue reading Facebook Partners With BBB, Enforcing Its Advertising Policies
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
How Does AI Impact Email Marketing and Programmatic Email Advertising?
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Twitter Puts Focus On Performance Advertising
Twitter Puts Focus On Performance Advertising by Laurie Sullivan @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising