Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. By John Premkumar Published on May 28, 2026 AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no … Continue reading 3 things you must know to get AI-native advertising right
Apple Turns To Ads by Laurie Sullivan , Staff Writer, May 1, 2026 The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices — from iPhone to Mac to wearables — in the … Continue reading Apple Turns To Advertising
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
OpenAI Admits Commerce And Advertising Are Not Easy by Laurie Sullivan , Staff Writer, March 24, 2026 OpenAI launched a feature called Instant Checkout last year that allowed consumers to buy products through its platform, winning support from Walmart, Shopify, Etsy, and PayPal. Now OpenAI has shifted responsibility to retailers, and abandoned the prior strategy … Continue reading OpenAI Admits Commerce – And Advertising – Are Not Easy
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
January 26, 2026 OpenAI is chasing advertising dollars. Can publishers cash in, too?
Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
Predicting Advertising In 2026 Based On Google, Microsoft Changes by Laurie Sullivan , Staff Writer, December 31, 2025 Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when … Continue reading Predicting Advertising In 2026 Based On Google, Microsoft Changes
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. Dan Taylor on December 11, 2025 Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query … Continue reading GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
