Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year by Wayne Friedman , May 26, 2022 Local TV stations could see a 9% increase in advertising revenues this year to $23.4 billion, but national TV networks — broadcast and cable — will drift lower, according to the latest … Continue reading Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Here’s our guide to advertising in a transformed digital landscape. Akshat Biyani on May 27, 2022 With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just … Continue reading Why we care about advertising: A marketer’s guide
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here’s our guide. Akshat Biyani on May 18, 2022 Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last … Continue reading Why we care about video advertising
The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2022 Microsoft in May 2006 announced the acquisition of Massive Inc., a New York-based creator of video game advertising. The idea was to help Microsoft deliver dynamic, relevant ads across Microsoft’s online … Continue reading Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Popularity of social media is a certain thing in uncertain times. Constantine von Hoffman on April 18, 2022 The global social media advertising market is expected to reach $ 262 billion by 2028, up from $ 103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of … Continue reading Social media advertising projected to more than double by 2028
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond Mohsin Ali / 31 Mar 2022 Every year, we witness new and startling digital trends that establish the foundations for the future of marketing. And in a year as wild as 2021, we’ve not been disappointed. The digital marketing trends in 2022 are … Continue reading The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S. Chris Wood on March 21, 2022 Today, Edison Interactive, a CMS focused on connected devices, announced that Vistar Media is integrating with a platform they developed in order to bring ads to displays in golf carts. The platform … Continue reading Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
