Tag Archives: Advertising

D2C Brand Public Goods Tests Advertising Rules Around COVID-19

D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan  @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Performance Marketing, Advertising Blazes New Trails In Search, Digital

Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital

Digital Advertising Trends in 2020 [Infographic]

Jomer Gregorio — May 2, 2020 Technology has always evolved at a fast pace to follow preferences and provide convenience. As such, people attempt to make their life easier by relying on technology, mainly digital devices. The shifts in technology have transformed not only nearly every aspect of modern life but also opens endless opportunities … Continue reading Digital Advertising Trends in 2020 [Infographic]

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms. Pamela Parker on April 21, 2020 Deciding whether or not your company needs a digital commerce advertising management platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s … Continue reading Considering software to manage your digital commerce advertising? Here’s what you need to know.

How to Make Your Direct to Consumer Advertising on Facebook More Successful

Ana Gotter — April 15, 2020 When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? … Continue reading How to Make Your Direct to Consumer Advertising on Facebook More Successful

Microsoft Advertising Introduces New Conversion Options

Microsoft Advertising Introduces New Conversion Options by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2020 Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is called View-through conversions. The options allow advertisers to assess how channels contribute … Continue reading Microsoft Advertising Introduces New Conversion Options