A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth. By RollerAds Published on July 16, 2026 Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an … Continue reading Web Push advertising in 2026: Market trends and challenges by RollerAds
Meta Patent Tracks Emotions, Could Impact Ads by Laurie Sullivan , Staff Writer, July 9, 2026 Machines will know humans better than humans know themselves, and will use that knowledge to target ads and messages without fear of privacy concerns. Meta filed a patent in December 2025, and updated it in July 2026, for a … Continue reading Meta Patent Tracks Emotions, Could Change Advertising
Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. By John Premkumar Published on May 28, 2026 AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no … Continue reading 3 things you must know to get AI-native advertising right
Apple Turns To Ads by Laurie Sullivan , Staff Writer, May 1, 2026 The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices — from iPhone to Mac to wearables — in the … Continue reading Apple Turns To Advertising
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
OpenAI Admits Commerce And Advertising Are Not Easy by Laurie Sullivan , Staff Writer, March 24, 2026 OpenAI launched a feature called Instant Checkout last year that allowed consumers to buy products through its platform, winning support from Walmart, Shopify, Etsy, and PayPal. Now OpenAI has shifted responsibility to retailers, and abandoned the prior strategy … Continue reading OpenAI Admits Commerce – And Advertising – Are Not Easy
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
January 26, 2026 OpenAI is chasing advertising dollars. Can publishers cash in, too?
Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising
