Google Advanced AI Weather Forecasts Will Change Advertising by Laurie Sullivan , Staff Writer, September 3, 2026 Google will now have the ability to predict consumer behavior changes hours or days before they happen to more accurately target ads. On Thursday, Google DeepMind introduced WeatherNext 3, a weather forecasting model that generates predictions every hour by … Continue reading Google Advanced AI Weather Forecasts Will Change Advertising
Microsoft Advertising’s Agentic Playbook by Laurie Sullivan , Staff Writer, August 21, 2026 Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesses, retailers and developers when artificial intelligence (AI) agents make purchases on behalf of humans. Part of the plan means helping companies prepare readable data to drive product recommendations and optimization. … Continue reading AI Buys It: Microsoft Advertising Agentic Playbook
The $1M Advertising Drain by Laurie Sullivan , Staff Writer, August 13, 2026 Invalid traffic (IVT) rates continue to rise as advertisers adapt to complete automation of their advertising campaigns. Industry benchmarks show global invalid traffic rates have surged. Some that were published earlier this year forecasted IVT would reach up to 40% of all … Continue reading The $1M Advertising Drain
AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. By Constantine von Hoffman Published on July 30, 2026 AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the … Continue reading IAB Tech Lab gets AI agents ready for real advertising
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth. By RollerAds Published on July 16, 2026 Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an … Continue reading Web Push advertising in 2026: Market trends and challenges by RollerAds
Meta Patent Tracks Emotions, Could Impact Ads by Laurie Sullivan , Staff Writer, July 9, 2026 Machines will know humans better than humans know themselves, and will use that knowledge to target ads and messages without fear of privacy concerns. Meta filed a patent in December 2025, and updated it in July 2026, for a … Continue reading Meta Patent Tracks Emotions, Could Change Advertising
Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. By John Premkumar Published on May 28, 2026 AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no … Continue reading 3 things you must know to get AI-native advertising right
Apple Turns To Ads by Laurie Sullivan , Staff Writer, May 1, 2026 The scale of any advertising product relies on the size of active devices it can run on. During its earnings call this week, Apple CFO Kevan Parekh said the number of active devices — from iPhone to Mac to wearables — in the … Continue reading Apple Turns To Advertising
Taboola Strengthens Agentic For Open Web Ads by Laurie Sullivan , Staff Writer, April 24, 2026 Taboola entered the next phase of its agentic ad system this week, launching a rebuilt platform and AI-generated advertisement running on YouTube that highlights its features, benefits, and future. “Fishing for customers through search and social hit a performance … Continue reading Taboola Strengthens Agentic Across Open Web Advertising
