Jon Zacharias — April 30, 2019 — April 30, 2019 With Facebook advertising becoming more popular it’s important to find a company that knows what they are doing and can get your business the results you’re looking for. Finding the right agency can be hard and not every Facebook advertising company is the same so … Continue reading What to Look For in a Facebook Advertising Agency
Tag Archives: Advertising
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising
Top Industries Where Facebook Advertising Works
Jon Zacharias — April 29, 2019 — April 29, 2019 We all know that Facebook is home to billions of users who check the site multiple times a day. We also know that successful advertising campaigns vary on a lot of factors. However, there are a few industries where Facebook advertising seems to work better … Continue reading Top Industries Where Facebook Advertising Works
Bing Ads rebrands as Microsoft Advertising
Ginny Marvin on April 29, 2019 First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik … Continue reading Bing Ads rebrands as Microsoft Advertising
4 New Additions to LinkedIn’s Advertising Platform
Laura Donovan — April 17, 2019 Follow @thewordpro — April 17, 2019 geralt / Pixabay LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out … Continue reading 4 New Additions to LinkedIn’s Advertising Platform
How you can make the most of your YouTube video advertising
Take advantage of the meteoric rise in video advertising with the right tips, tricks and tools. If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s … Continue reading How you can make the most of your YouTube video advertising
Mobile Advertising – Why Is It So Successful?
Lorraine Pavel — April 9, 2019 Follow @marketdigibook — April 9, 2019 In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $ 30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile … Continue reading Mobile Advertising – Why Is It So Successful?
The Online Advertising Landscape in 2019 [Data]
Gordon Donnelly — April 1, 2019 — April 1, 2019 Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? … Continue reading The Online Advertising Landscape in 2019 [Data]
Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their bids. Himanshu Jain on March 28, 2019 Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But … Continue reading Amazon advertising: Here’s how you can refine your strategy
LinkedIn Advertising Cheatsheet
Mary Lister — March 13, 2019 — March 13, 2019 We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand … Continue reading LinkedIn Advertising Cheatsheet
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