Tag Archives: Advertising

Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

What Types Of Media, Advertising, Technology Influence Customers

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan  @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?

Keep your LinkedIn advertising strategy focused in 2020

Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. AJ Wilcox on December 11, 2019 Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the … Continue reading Keep your LinkedIn advertising strategy focused in 2020

4 Advertising Tools That Will Help Increase Your ROI From Facebook

Susan Gilbert — December 7, 2019 Follow @SusanGilbert Today I have some advertising resources to help you improve your ROI from Facebook. Social media advertising has become the new normal for campaign management and brand growth. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to … Continue reading 4 Advertising Tools That Will Help Increase Your ROI From Facebook

Digital advertising is not the dot com bubble, improper attribution is

The real problem in paid search right now is our belief that we can track everything. Kirk Williams on November 20, 2019  Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent?  I’ve been chewing on this question since the article came out a couple of weeks ago. Well, … Continue reading Digital advertising is not the dot com bubble, improper attribution is

Don’t abandon traditional in-home advertising channels, they still work

There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019    Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work