New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. Chris Wood on May 8, 2024 Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new … Continue reading Curb introduces one-stop advertising solution
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. Jessica Hawthorne-Castro on April 19, 2024 Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific … Continue reading Advertising in local markets: A playbook for success
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. Chris Wood on April 16, 2024 U.S. internet advertising reached a record $ 225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted … Continue reading Internet advertising up 7.3%, reaching record high in U.S.
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers’ privacy. Chris Wood on April 2, 2024 Two years ago, IAB CEO David Cohen called the situation adtech faced a “slow-motion train wreck.” Last week, IAB Tech Lab CEO Anthony Katsur called for a … Continue reading Digital advertising braces for signal loss and Privacy Sandbox
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Geoff Crain on April 1, 2024 Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting … Continue reading Privacy plus personalization: The new frontier of digital advertising
Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services. Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
The CEO With The Mighty Mouse Heart by Laurie Sullivan , Staff Writer @lauriesullivan, February 29, 2024 EXTE, pronounced X-T, is the official name of a newly created company, with three European specialists brought together to support advertisers and publishers. The name, technically, is not an abbreviation, but derives from the combination of EXcellence and TEchnology. … Continue reading The Newly Appointed Advertising CEO With The Mighty Mouse Heart
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
