Musk Quest For Microsoft AI Software Biz Likely Includes Ads by Laurie Sullivan , Staff Writer, August 25, 2025 As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI. Musk announced his … Continue reading Musk’s Quest For Microsoft’s AI Software Biz Likely To Include Advertising
Musk’s Near $100B OpenAI Bid Could Complicate Advertising by Laurie Sullivan , Staff Writer, August 22, 2025 Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill — and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk … Continue reading Musk’s Near $100B OpenAI Bid Could Complicate Advertising
Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2025 Pope Leo XIV laid out his priorities for the first time this week since his election as Pope. He revealed that he had chosen his papal name because of the technology revolution. He explained that his … Continue reading Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. Constantine von Hoffman on June 10, 2025 The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising … Continue reading IAB releases draft digital advertising invoice API specifications
How to Prepare Your CRM for Maximum Digital Advertising ROI Wisam Abdulaziz May 27, 2025 Digital advertising only works as hard as the system behind it. If your CRM isnât fully integrated with your marketing efforts, youâre likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you’re running Google Ads, … Continue reading How to Prepare Your CRM for Maximum Digital Advertising ROI
Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge
A Federal judge found Google âwillfully engaged in anticompetitive actsâ to control the ad server and ad exchange markets. Anu Adegbola on April 17, 2025 Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged … Continue reading Google loses advertising monopoly case
Marketers Find Performance Advertising A Tariff Workaround by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2025 Marketers are paying little attention to Chinese factories flooding TikTok with videos urging Americans to buy direct from them to bypass U.S. President Trumpâs tariffs. In one video a man stands on a factory floor claiming to have access to manufacturers that … Continue reading Marketers Find Performance Advertising A Tarriff Workaround
Uber Advertising Strategizes About Attention, Big Bites In Carrots by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2025 Uber Advertising recently partnered with Lumen Research to answer questions about what drives attention on the company’s platform. Lift metrics produced the most surprising numbers, said Megan Petrie Ramm, director of Americas at Uber Advertising. The study showed that … Continue reading Uber Advertising Strategizes About Attention, Big Bites In Carrots
We Are Witnessing The Next Phase Of Digital Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2025 Alphabet, Amazon, and Microsoft are projected to spend more than $250 billion on capital expenditures needed to support generative AI (GAI) services in 2025 on public cloud servers. Morningstar analysts believe the trend is similar to what … Continue reading We Are Witnessing The Next Phase Of Digital Advertising
