Tag Archives: Advertising

2022 Predictions: CTV and cross-channel advertising

What marketers in the new year are looking to gain from increased programmatic investments. Chris Wood on December 30, 2021 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic … Continue reading 2022 Predictions: CTV and cross-channel advertising

Multicultural curation is the future in marketing and advertising

Brandon Rochon on why moving culture is more fullfilling than just selling product. Kim Davis on December 10, 2021 “I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?” That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor … Continue reading Multicultural curation is the future in marketing and advertising

3 Major Online Advertising Trends for 2022

Andy Donovan December 8, 2021 2022 is getting closer, and it’s likely to be an exceptional year for businesses working in digital advertising. Even though the COVID-19 pandemic hasn’t ended yet, and many analysts are already cautious about the risks related to ‘Omicron’, the global digital ad industry has successfully bounced back from the last … Continue reading 3 Major Online Advertising Trends for 2022

How Effective is Facebook Advertising? (Complete Guide)

Jock Breitwieser November 26, 2021 Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through … Continue reading How Effective is Facebook Advertising? (Complete Guide)

5 Things to Focus on Before Running Paid Advertising on LinkedIn

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Boost Campaign Performance With Programmatic Audio Advertising

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising

Build Brand Affinity with Contextual Advertising

Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising

How Technology Impacts Online Advertising

Dildeep Singh October 21, 2021 The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that brands confront is interacting with their audiences in real-time across all of these devices and creating relevant and direct consequence marketing campaigns. New technology and strategies have a significant impact … Continue reading How Technology Impacts Online Advertising

Consumer tolerance for traditional advertising continues to fall

They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall