Tag Archives: Advertising

Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

Best Practices For Your First Facebook Advertising Campaign

Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign

How to Run a Successful Instagram Advertising Campaign

Emily Goldfarb — August 8, 2019 — August 8, 2019 Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the platform’s users are highly engaged, Instagram is particularly conducive to connecting with target audiences, building brand loyalty and ultimately increasing conversion rates. In fact, 60 … Continue reading How to Run a Successful Instagram Advertising Campaign

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019

Top 3 Types of Native Advertising Still Worthwhile in 2019

Bonnie Harris — July 31, 2019 Follow @waxmarketing — July 31, 2019 In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it in some capacity, as 53% of consumers are more likely to look at … Continue reading Top 3 Types of Native Advertising Still Worthwhile in 2019

Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising

What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising