The CEO With The Mighty Mouse Heart by Laurie Sullivan , Staff Writer @lauriesullivan, February 29, 2024 EXTE, pronounced X-T, is the official name of a newly created company, with three European specialists brought together to support advertisers and publishers. The name, technically, is not an abbreviation, but derives from the combination of EXcellence and TEchnology. … Continue reading The Newly Appointed Advertising CEO With The Mighty Mouse Heart
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
Dutch politician proposes complete ban on gambling advertising Graeme Hanna Tech Journalist A politician in the Netherlands has proposed a complete ban on gambling advertising in the European country, citing fears for young people and vulnerable groups as the motivation. Derk Boswijk of the Christian Democratic Appeal party (CDA) is the representative pushing the … Continue reading Dutch politician proposes complete ban on gambling advertising
By Donovan Triplett February 08, 2024 In the 1980s, Greg Tate was one of only a few Black music critics at a major publication, but his career helped nudge the U.S. toward a more nuanced appreciation of Black genres. He looked to understand and distinguish, as he put it, “the way Black people ‘think,’ mentally, emotionally, physically,” and “how … Continue reading What we’re losing in the blinding whiteness of advertising
Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success
Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year. Chris Wood on December 28, 2023 In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even … Continue reading 2024 Predictions: Advertising and digital media
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot
A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data. The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising
