Tag Archives: Advertising

5 Things to Know Before You Start Advertising on Facebook

Jock Breitwieser August 12, 2021 Using Facebook is an excellent way to expand your reach, attract leads, engage with your audience, and convert leads. Unfortunately, organizations are still not exploiting the platform’s full potential when it could increase their ROI tenfold. However, advertising on Facebook is not merely dumping money on the platform and expects … Continue reading 5 Things to Know Before You Start Advertising on Facebook

Display Advertising Is on Fire: How to Get the Most Out of It

Paula Chiocchi August 10, 2021 Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and adapting their strategies as more buyers work remotely. While we’ve started to see in-person events make a … Continue reading Display Advertising Is on Fire: How to Get the Most Out of It

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs by Laurie Sullivan  @lauriesullivan, July 13, 2021 Amazon wants advertisers to increase their reliance on advertising across its properties, so it introduced a partner network of international agencies and tool providers designed to build a community for its advertising business. The Amazon Advertising Partner Network … Continue reading Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs

Video Advertising: Why You Should Add Video to Your Campaigns

Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

How the Block Chain Will Influence Digital Advertising and Marketing

Bob Hutchins May 21, 2021 The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being … Continue reading How the Block Chain Will Influence Digital Advertising and Marketing

Amazon Advertising And GroupM Work On Audio Ads

Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan  @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads