Tag Archives: Advertising

63% Of CMOs Expect Advertising Budgets To Rise In 2019

63% Of CMOs Expect Advertising Budgets To Rise In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2018 CMOs are becoming more confident in their technology investments. Marketing budgets remained steady in 2018 at about 11.2% of company revenue, but 63% of CMOs expect their budgets to increase in 2019, according to the latest CMO … Continue reading 63% Of CMOs Expect Advertising Budgets To Rise In 2019

Hooked on a feeling: The forgotten factor in online advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018   If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising

5 ways to make your holiday advertising campaigns more profitable

It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018   For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are … Continue reading 5 ways to make your holiday advertising campaigns more profitable

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018   According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week