Tag Archives: Advertising

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success

Online advertising: The funny, fuzzy math

Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math

Third-party data in advertising: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot

A Data Frenzy At Microsoft Advertising

A Data Frenzy At Microsoft Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, November 28, 2023 It seems Microsoft Advertising is providing more ways for publishers and advertisers to gain analysis of data.   The company on Tuesday launched an analytics dashboard to help publishers measure advertising revenue.Monetize Insights, the dashboard, launched worldwide on Microsoft Monetize, the … Continue reading A Data Frenzy At Microsoft Advertising

TV advertising: 6 key trends to watch in 2024

Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs

EU authorities ban Meta from using personal data for advertising

The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising

Amazon has a new story to tell: AWS falls short, but its advertising business is soaring

  By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring