Callum Coard — March 26, 2020 The pros and cons of Instagram advertising, how much it costs, what ad formats are available and how to set up your first campaign. Instagram has positioned itself as one of the fastest-growing social networks in recent years, passing the one billion monthly active user mark in 2018. The … Continue reading The Complete Guide to Instagram Advertising
Affiliate Advertising, Marketing Rising In Performance by Laurie Sullivan @lauriesullivan, March 24, 2020 Affiliate gross merchandise sales rose 4% in the first half of March compared with the prior year, despite uncertainty prompted by the COVID-19 outbreak. Most categories have seen an increase, with the exception of the accessories and jewelry and travel sectors. The … Continue reading Affiliate Advertising, Marketing Rising In Performance
Mary Lister — March 2, 2020 Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And how much does it cost? What do you even design to place there? And, more … Continue reading Get Started With Out-of-Home Advertising: Here’s How
Clair Kim — February 19, 2020 Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence … Continue reading 4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020
Michelle Morgan — February 15, 2020 It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and … Continue reading 7 Fundamental Facebook Advertising Tips for Small Business Marketers
Preparing For The Future Of Voice Advertising by Jason White , Op-Ed Contributor, January 30, 2020 Voice is one of those emerging channels that is a struggle for some brands and a revenue driver for others. It could go so many different ways — all to answer: how do brands really prepare for the future … Continue reading Preparing For The Future Of Voice Advertising
Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions
Jessica Mehring — December 20, 2019 Follow @horizonpeak A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach out to me … Continue reading LinkedIn Advertising Campaign Best Practices
What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?
