The ban will begin in two weeks and appears to cripple Big Tech’s ability to sell first-person data used by marketers. Constantine von Hoffman on November 2, 2023 The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, … Continue reading EU authorities ban Meta from using personal data for advertising
Tag Archives: Advertising
Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
Digital Advertising Has A Huge Problem: Carbon Emissions
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
The End Of Advertising, Or A New Beginning?
The End Of Advertising, Or A New Beginning? by Kaila Colbin , Featured Contributor, August 25, 2023 Meanwhile, in New Zealand… an unauthorized, AI-generated version of a news anchor stars in an ad for a gambling app, alongside unauthorized, AI-generated versions of MrBeast and others. Lawyers are desperately trying to get the ad removed from … Continue reading The End Of Advertising, Or A New Beginning?
New Platform Offers Podcast Advertising Order Management
New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts. The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management
Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
Dun & Bradstreet’s SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead. Cynthia Ramsaran on August 16, 2023 Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and … Continue reading Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran
U.S. Credit Rating Downgrade: How Does It Affect Advertising?
U.S. Credit Rating Downgrade: How It Affects Advertising by Laurie Sullivan @lauriesullivan, August 6, 2023 The Fitch Ratings agency last week announced that it would downgrade its long-term credit rating of the United States from AAA to AA+ with a stable outlook. It forced the stock market rally to take a breather, and drove up … Continue reading U.S. Credit Rating Downgrade: How Does It Affect Advertising?
Amazon Reports Strong Demand For Advertising And AI Services
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ