Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising
Dmytro Spilka — May 30, 2019 Follow @spilkadi — May 30, 2019 The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the … Continue reading Can Social Media Advertising Be Fully Replaced By Influencer Marketing?
Brooke Tomasetti — May 24, 2019 — May 24, 2019 If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can … Continue reading Facebook Advertising Mistakes That Will Cost You
Veronica Green-Gott — May 23, 2019 — May 23, 2019 If you’ve spent any time at all on any social media platform, chances are you’ve been the target of a paid social advertisement. These ads vary in format per platform but range from native ads ingrained in your feed to sideline text ads. Social media … Continue reading Why SaaS Providers Need Paid Social Advertising
Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?
Anna Izenman — May 16, 2019 — May 16, 2019 If you’ve taken the time to scroll through your accounts lately, it’s clear that social media and advertising go hand in hand. With the introduction and rise of ad-free streaming services, many businesses have had to look elsewhere for their captive audience. Today, annual spending … Continue reading Boost Social Media Advertising With A Custom Audience
Jon Zacharias — April 30, 2019 — April 30, 2019 With Facebook advertising becoming more popular it’s important to find a company that knows what they are doing and can get your business the results you’re looking for. Finding the right agency can be hard and not every Facebook advertising company is the same so … Continue reading What to Look For in a Facebook Advertising Agency
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising
Jon Zacharias — April 29, 2019 — April 29, 2019 We all know that Facebook is home to billions of users who check the site multiple times a day. We also know that successful advertising campaigns vary on a lot of factors. However, there are a few industries where Facebook advertising seems to work better … Continue reading Top Industries Where Facebook Advertising Works
Ginny Marvin on April 29, 2019 First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik … Continue reading Bing Ads rebrands as Microsoft Advertising