December 06, 2025 The ‘Mad Men’ are dead! Long live the new advertising lions! It’s been an unprecedented and brutal week for the advertising industry. The finalization of Omnicom Group’s $ 13 billion acquisition of Interpublic Group (IPG) (the biggest takeover in advertising history) is affecting tens of thousands of workers—most immediately the 4,000 expected … Continue reading The ‘Mad Men’ are dead! Long live the new advertising lions!
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy. Sean Nowlin on September 12, 2025 Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch … Continue reading Why impression-based advertising will redefine search and CTV
Musk Quest For Microsoft AI Software Biz Likely Includes Ads by Laurie Sullivan , Staff Writer, August 25, 2025 As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI. Musk announced his … Continue reading Musk’s Quest For Microsoft’s AI Software Biz Likely To Include Advertising
Musk’s Near $100B OpenAI Bid Could Complicate Advertising by Laurie Sullivan , Staff Writer, August 22, 2025 Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill — and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk … Continue reading Musk’s Near $100B OpenAI Bid Could Complicate Advertising
Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2025 Pope Leo XIV laid out his priorities for the first time this week since his election as Pope. He revealed that he had chosen his papal name because of the technology revolution. He explained that his … Continue reading Pope Calls AI ‘Existential Threat,’ Cannes Attendees Discuss Its Advertising Future
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. Constantine von Hoffman on June 10, 2025 The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising … Continue reading IAB releases draft digital advertising invoice API specifications
How to Prepare Your CRM for Maximum Digital Advertising ROI Wisam Abdulaziz May 27, 2025 Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you’re running Google Ads, … Continue reading How to Prepare Your CRM for Maximum Digital Advertising ROI
Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge
A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets. Anu Adegbola on April 17, 2025 Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged … Continue reading Google loses advertising monopoly case
