Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Contributor Sahil Jain shares more questions and answers about how best to utilize the platform. Don’t miss these important tips on bidding, targeting and choosing between ad products. Sahil Jain on August 7, 2015 Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. … Continue reading Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky. David Rodnitzky on June 30, 2015 Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is … Continue reading Why And How Publishers Will Force Advertisers To Engage Consumers
Steve CameronJune 9, 2015 Online advertising is easy… at least it’s made to look that way by those that sell it. Anyone who has dipped their toes in the Google waters knows that it is actually far from easy. Sure, it’s easy to set up your account and get your ads running, but it’s hard … Continue reading What Can Online Advertisers Learn from Print?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Andrew Waber on May 27, 2015 Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant Articles is explicitly targeted to media outlets and allows … Continue reading Facebook Instant Articles: What’s In It For Advertisers?
US consumers broadly skeptical about online privacy protection claims. Greg Sterling on May 21, 2015 The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. … Continue reading Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search Engines
Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions. Ginny Marvin on April 14, 2015 After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for advertisers and agencies to manage programmatic ad … Continue reading AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers
Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network
