Tag Archives: Advertisers

Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Instagram Marketing

Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet →

Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers

Ad Campaigns

Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers →

What Does Social Media Upstart Ello Mean for Advertisers?

Social Media Utilization

Arielle Pardes November 20, 2014 When social media new-kid-on-the-block Ello launched in August, people went crazy over it. The network, which is still invite-only, was receiving over 600,000 invite requests per day as people clamored to get onto the site. With Facebook already wobbling in popularity, Ello seemed to have something that other social networks … Continue reading What Does Social Media Upstart Ello Mean for Advertisers? →

Google Dynamic Remarketing Ads Rolling Out To All Advertisers

Marketing Guide

Ads automatically feature the products users visited on advertiser websites across the Google Display Network. Ginny Marvin on October 3, 2014   Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced … Continue reading Google Dynamic Remarketing Ads Rolling Out To All Advertisers →

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