Tag Archives: ads.txt

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt