Tag Archives: Adapt

Want to Be More Productive? Help Your People Adapt and Feel Better

Liz Kislik June 18, 2020 The majority of your team members are likely to be more stressed right now than you’ve ever known them to be. You’re probably more stressed too. Even the most even-keeled pros may be feeling more anxious, sad, angry, and confused by the disruptions of the pandemic and the anguish of … Continue reading Want to Be More Productive? Help Your People Adapt and Feel Better

Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses

Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses

Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Repositioning Your Business to Adapt to the Times

Gary Simpson — June 1, 2020 Prior to 2020, nobody predicted that companies across the world would be severely affected by a viral outbreak. By now, you’re probably fed up of hearing about COVID-19, quarantine and how it’s having a detrimental effect on business. Buyer’s journeys have changed and customer pipelines are becoming narrower by … Continue reading Repositioning Your Business to Adapt to the Times

How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

Kiran Patil — May 6, 2020 With millions of sellers stocking the virtual aisles of Amazon, it’s not easy to stand out in the crowd. Amazon wants to promote competition and allows multiple sellers to fulfill customer demands across various categories. But the real question is, how do some sellers fair better than others? The … Continue reading How to Adapt to Amazon’s Ever-Evolving Algorithm in 2020

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?

Scott Hirsch — April 18, 2020 The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything. The canaries in the mine: Sears, RadioShack, Borders, Blockbuster and many more, each have their own specific stories of failure, … Continue reading The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?

How Marketing Teams Can Adapt to Having Fewer Industry Events

Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events

Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve