Tag Archives: Activity

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it →

Collaboration – Human Activity or Business Tool?

Collaboration Tools

Helen Blake — February 28, 2019 Follow @futurecurve — February 28, 2019 Frustrated by the lack of collaboration across his management team, my client called me. He was almost desperate for suggestions that would help him in building a successful cross-functional collaborative team. This team comes together for regular management meetings and is extremely focused … Continue reading Collaboration – Human Activity or Business Tool? →

What Is Your Highest Value Activity?

Productivity

Elliot Begoun — January 18, 2019 Follow @intertwinegroup — January 18, 2019 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. … Continue reading What Is Your Highest Value Activity? →

Going Beyond The “What” of Activity Metrics

Metrics

Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics →

“Focus On Activity More Than Results”

Productivity

Dave Brock — March 12, 2018 Follow @davidabrock — March 12, 2018 geralt / Pixabay It’s clear that activity drives results—or at least it should. We all know that orders and revenue is a trailing metric. The danger of focusing on end results is that by the time you can report them, it’s too late … Continue reading “Focus On Activity More Than Results” →

Get More Activity From Pinterest With These 4 Tools

Susan Gilbert — March 2, 2018 Follow @SusanGilbert — March 2, 2018 4 Tools to Improve Your Pinterest Marketing If you need to build brand visibility and generate more sales then this social network is still one of the top places to turn to in order to take advantage of the latest visual marketing techniques. … Continue reading Get More Activity From Pinterest With These 4 Tools →

How To Use Facebook’s Offline Activity Custom Audience For Retargeting

Facebook Targeting

By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting →

Are You Rich in Activity Metrics But Poor in Proving Value?

Metrics

Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value? →

Your most effective marketing assets may be hiding in your fans’ social activity

Social Media Impact

Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity →