Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity
Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. … Continue reading Martech activity slows in 2023 with less funding, launches
Why Strategic M&A Activity Can Be A Growth Engine For Your Company by Christie Johansen-Pinney , April 21, 2023 Corporate growth in 2023 is expected to look significantly different as 63% of organizations are preparing for mergers and acquisitions this year, per a Deloitte report –and this trend is likely to continue in the future. … Continue reading Why Strategic M&A Activity Can Be A Growth Engine For Your Company
By Clint Rainey April 03, 2023 Activity on social media networks like Parler, which was created for the “canceled” among us, seems to foment IRL political unrest, a new Yale University study claims. Curious what role, if any, the right’s “parallel economy” rival to Big Tech potentially played in 2020’s long string of protests, … Continue reading Yale University study links right-wing Parler activity to greater civil unrest in the U.S.
By Jessica Bursztynsky March 05, 2023 The pandemic broadly accelerated innovation and interest when it came to the health and wellness sector. Suddenly, consumers were more interested than ever in gaining more insight into their bodies and minds, and investors tapped in to that growth. As a result, funding soared and companies flourished. … Continue reading VCs explain why the health and wellness landscape could see more M&A activity in 2023
Sports As The New ‘Cocooning’ Activity by Jon Last , Columnist, February 8, 2022 With every new year, the adage that “hope springs eternal” comes to mind. But our most recent sentiment data from sports fans seems to flip that convention on its head. Read to the end for a big silver lining to the … Continue reading Sports As The New ‘Cocooning’ Activity
Jon-Mikel Bailey November 5, 2021 We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your website’s SEO? There are many studies out there, like this very thorough SEO/Social Media examination from CognitiveSEO from 2016 that proves that social media … Continue reading Does Social Media Activity Influence SEO Success?
Jim Cusick November 2, 2021 The question of whether or not you have control over what your employees do with their LinkedIn profiles and other social media platforms is one the Intero Advisory team answers almost weekly. When a company is making specific investments into business outcomes stemming from LinkedIn, they want to ensure success. … Continue reading Do I Have Control of My Employees’ LinkedIn Activity?
Elliot Begoun April 2, 2021 Canva.com You are part of an emerging brand and a young business. As a founder, there is no want for things to do or lack of ways to spend your time. You wear dozens of hats, from leader to accountant; salesperson to dispatcher. You’re busy! In the chaos that defines … Continue reading As a Founder, What Is Your Highest Value Activity?
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most
