By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It?
by Richard Larson February 16, 2016February 16, 2016 It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search … Continue reading Will Your Job Search Survive Your Social Media Activity?
by Govind Agarwal November 22, 2015 Follow @submitedgeNovember 22, 2015 Website owners constantly work towards covering all aspects to ensure top ranking of their page. One factor that largely influences search ranking is the site’s load time. Page load time is considered by Google as a ranking factor. Content Delivery Networks (CDNs) help optimize page … Continue reading Enhance Your SEO Activity: Benefits Of A Content Delivery Network
Jeremy JadczakAugust 19, 2015 You Can Improve Your LinkedIn Performance By Following A LinkedIn Activity Calendar There is a lot of great advice and information on the Internet about how to maximize performance of your LinkedIn profile. You could spend months researching blog articles and learning the best trick from the experts. Believe me I … Continue reading LinkedIn Activity Calendar – Maximizing Your LinkedIn Performance
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
Erin P. FriarApril 13, 2015 Leaders of field teams looking to expand their businesses with more client ‘wins’ may consider looking into software solutions that are able to track individual client activity and easily tag a client as a “win” or a “loss.”. The definition of a “win” will vary depending on a business’ size, … Continue reading How Field Activity Management Helps Achieve More Client ‘Wins’
Erin P. FriarJanuary 15, 2015 Small and medium sized business (SMB) managers are constantly on the lookout for strategies that will help them motivate employees. This is especially true of SMBs whose workforces are primarily working remotely in the field. When field reps are separated by distance from each other and from managers, it can … Continue reading Boosting Motivation with Field Activity Management Software