Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. Janet Driscoll Miller on October 3, 2016 Fall is in the air, and that can … Continue reading Prepping SEO for 2017: it’s all about the ROI
by Greetje den Holder Follow @GdenHolderSeptember 30, 2016 The dark social is social content shared through private channels, rather than public platforms where posts can be seen and shared openly by a wide circle of people. The term was first described by Alexis C. Madrigal and examples include e-mail communications or chats on messaging apps. … Continue reading 4 Surprising Facts About the Dark Social
by Sue KrauseSeptember 28, 2016 A Q. & A. with Facebook Product Marketing Manager, Mobile Advertising Kevin Chao The Jornaya team has heard a lot of buzz lately about Facebook’s new lead ads product. I recently had a chat with Facebook’s Kevin Chao to get the lowdown on Facebook lead ads to share with you. … Continue reading All About Facebook Lead Ads
by Dale Keipert Follow @360InteractiveSeptember 28, 2016 It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update. These update announcements can get pretty techie and filled with so much industry jargon that most people just quit trying to understand what the announcements are trying … Continue reading What Is This New Penguin Update All About
by Elle Morgan Follow @woopraSeptember 23, 2016 The life of a musician is riddled with all breeds of feedback – from positive and constructive to downright negative. While most of us aren’t receiving feedback beneath the same limelight in our professional careers, it also comes in all shapes during our day-to-day interactions. How we respond … Continue reading 3 Things Rockstars Can Teach Us About Accepting Feedback
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
by Susanna PerkinsSeptember 20, 2016 Widgets are an important part of WordPress, and sadly, one of the most misunderstood. According to WordPress.org: WordPress Widgets add content and features to your Sidebars. That’s like saying a Rolls Royce will get you to the grocery store — it’s perfectly true, but doesn’t go nearly far enough. Widgets … Continue reading Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask)
by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
