Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]
Startup communities are booming around the world. But small differences can make for difficult conversations. By Sarah Kessler When Mike Judge described his fictional creation, the HBO show Silicon Valley, with its send-up of startup gurus, coding nerds, and Kid Rock-hosted launch parties, it sounded more like a documentary. “In a way, you just televise … Continue reading Lost in Translation: What Surprises International Startups About Silicon Valley
Megan Totka November 26, 2014 Love it or hate it, Black Friday is a popular shopping day for many consumers.The 24 hours following Thanksgiving have a palpable energy in the retail world. Black Friday got its name because it is the day that retailers drive revenues out of the red and into the black. … Continue reading What Black Friday Can Teach You About Running a Small Business
Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization
Glen Gilmore November 22, 2014 Taking the stage at MENA-ICT and touring Amman. Whenever you share a thought, you are taking a chance it’ll be rejected or ridiculed. Whenever you reach out to another person, you are taking chance that they may not wish to connect with you. So,social media is all about taking chances, because … Continue reading Social Media Is About Taking Chances
Angela Hausman, PhD November 22, 2014 Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media
Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
Liz Kislik November 18, 2014 Why do so many folks hate feedback so much that they resist giving or receiving it? Most people in the workplace categorize feedback as an uncomfortable, maybe even painful part of work life because of the negative feedback they’ve either had to give or receive in the past. In … Continue reading The Truth About Workplace Feedback
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
