May 13, 2025 4 insights for Gen Z’s graduating class of 2025 from a business professor BY The Conversation As the Class of 2025 graduates into an uncertain and fast-changing working world, they face a crucial question: What does it mean to be successful? Is it better to take a job that pays more, or one … Continue reading 4 insights for Gen Z’s graduating class of 2025 from a business professor
May 07, 2025 The new “Day One” playbook for progressive leaders in 2025 BY Neil Barrie The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ??have gone all in to kiss the ring of the new status quo. … Continue reading The new “Day One” playbook for progressive leaders in 2025
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once
10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
These 10 updates will help marketers in the Salesforce platform work smarter. Mike Pastore on April 29, 2025 The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance … Continue reading 10 must-use marketing updates in the Salesforce Summer 2025 releases
June 05, 2025 Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025 BY Natasha Etzel Layoff announcements from U.S. employers have increased 80%, to 696,309 job cuts, through May of this year. That’s in comparison with the 385,859 cuts announced throughout the first five months of 2024, … Continue reading Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025
The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond
March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know. Tyler Samani-Sprunk on April 11, 2025 With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. … Continue reading The 14 best HubSpot updates from March 2025
Spurred by AI, marketers are using more tools than ever, and they’re making an increasing number of them, according to The MarTech State of the Stack report. Constantine von Hoffman on March 25, 2025 Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State … Continue reading State of the Stack 2025: Homegrown martech surges as AI accelerates development
