Tag Archives: 2023

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV Advertisement

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz  @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… →

2023 Trends In Search Marketing And Performance From Your Peers

Search Trends

2023 Trends In Search Marketing And Performance From Your Peers by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2022 Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of … Continue reading 2023 Trends In Search Marketing And Performance From Your Peers →

2023 Predictions: Digital media and advertising

Predictions

Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising →

Top 10 immersive marketing trends that will grow your grinchy heart in 2023

Marketing Trends

From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Lisa Peyton on December 28, 2022 As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in … Continue reading Top 10 immersive marketing trends that will grow your grinchy heart in 2023 →

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Predictions

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022   Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year →

Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023

Reports

Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023 by Steve Ellwanger , December 23, 2022 Ready-to-drink (RTD) cocktails will face major SKU shifts by retailers in 2023, while non-alcohol spirits continue to proliferate. Those predictions from NielsenIQ and its CGA on-premise insights unit come as people who represent nearly half of all beverage alcohol purchasers on … Continue reading Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023 →

SEO Tips To Offset Inflation In 2023

SEO Audit

SEO Tips To Offset Inflation In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2022 Inflation in 2022 meant tightening of budgets, but the demand for cost-effective and dependable channels became key to understanding consumer behavior. Despite market fluctuations, search continues to support growth. As traditional and paid-media costs rise, search engine optimization (SEO) … Continue reading SEO Tips To Offset Inflation In 2023 →

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