Nishadha Silva — January 10, 2017 Follow @rumblinglankan— January 10, 2017 With the average human attention span calculated at 8 seconds, marketers are finding it increasingly hard to grab the attention of their audiences. This short attention span combined with the plethora of content created makes a marketer’s job a nightmare. So it isn’t a … Continue reading Why Visual Communication Will Dominate Marketing in 2017 [Infographic]
Cosette Jarrett — January 11, 2017 Follow @cosettejarrett— January 11, 2017 The New Year is here which means it’s time for business owners to start strategizing for how they will make 2017 more profitable and more successful than the year before it. (We’re in the thick of it with such a crazy year last year!) … Continue reading Business Checklist: 6 Things You Should Do Every Month In 2017
John Lincoln — January 11, 2017 Follow @johnelincoln— January 11, 2017 In the new year, SEO will continue to evolve just like it has in the past. New technologies will emerge, new trends will gain in popularity, and some current best-practices will disappear. Here’s what’s ahead for SEO in 2017. AMP Will Gain in Popularity … Continue reading Expert Forecast: What’s Ahead for SEO in 2017
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses. Sherry Bonelli on January 10, 2017 There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity … Continue reading Essential voice search strategies for 2017
Brent Morrison — January 10, 2017 — January 10, 2017 Let’s get real here for a minute. The internet is overrun with misleading information, cheesy stock photography, and so much noise that it’s almost impossible to stand out in the crowd. Companies are now learning that it takes much more than surface-level marketing retargeting or … Continue reading Make Your Company More Authentic in 2017
Majda Anwar — January 10, 2017 — January 10, 2017 Most marketers are gearing up for the new year and a new set of programs and campaigns. While planning will take some time, we here at TPG like to be pretty thrifty when it comes to campaign and program planning. Prospect engagement should look like … Continue reading Building the Omni-Campaign Ecosystem for 2017
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. Jessica Cameron on January 10, 2017 It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine … Continue reading 5 B2B marketing tips to jump-start your 2017 results
Paul Keijzer — January 10, 2017 Follow @Paul_Keijzer— January 10, 2017 Among the key skills we look for in our talent pool is the ability to take initiative and be self-motivated. These skills probably allow leaders the most mental peace. Knowing that your team is charged up, delivering quality results and aiming for the achievement … Continue reading 3 Effective Ways to Motivate Your Team in 2017
