by Finnegan Pierson January 11, 2016 Follow @finneganpiersonJanuary 11, 2016 Photo via Flickr The emergence of Big Data has provided some very powerful mechanisms for businesses to effectively compete while being able to keep their fingers on the pulse of their target audience. One way in which data has exploded in the area of effectiveness … Continue reading Needles, Haystacks, and a Big Fat Magnet: How You Can Capitalize on Social Media Insights in 2016
by Brittany Berger January 11, 2016 Follow @bberg1010January 11, 2016 Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently: That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a … Continue reading How to Build Your 2016 Influencer Strategy
by John Nemo January 11, 2016 Follow @JohnNemoPRJanuary 11, 2016 Having spent more than a decade on LinkedIn, and having built my business around teaching others how to use the platform, I’ll admit I’m a bit biased when it comes to getting fired up about LinkedIn. But I have to say, given where I see … Continue reading 3 Bold LinkedIn Predictions for 2016
by Daniel Clark January 11, 2016January 11, 2016 With the help of social media, we are making ourselves an active participant of a huge sphere that has managed to become a part of our lives in various ways right from connecting with friends to acquiring some of the vital products and services. The social factors … Continue reading Hack Your Way To Become A Social Media Influencer In 2016
by Melissa Duko January 11, 2016January 11, 2016 Happy New Year! Now that the holidays are over, and we’re back to the old grindstone, it’s time to see what 2016 has in store for us. We’re dusting off our “crystal ball apps” and sharing a few marketing predictions. Some predictions may look familiar as they … Continue reading 8 Things That Will Dominate Digital Marketing In 2016
by Andrew Gazdecki January 10, 2016 Follow @biznessappsJanuary 10, 2016 The Pareto Principle dictates that 80% of outcomes generally come from 20% of resources. Though supposedly applicable to many different phenomena (such as nature, biology and evolution) this ‘80/20 rule’ is often applied in business and economic contexts. It must be striking, then, when sources … Continue reading 10 Ways Small Businesses Can Grow In 2016
by Danny Wong January 10, 2016 Follow @dannywong1190January 10, 2016 In 2016, eMarketer and Forrester predict U.S. eCommerce companies will sell between $ 355 and $ 393 billion worth of product. Their estimates also suggest American eCommerce revenues will reach upwards to $ 500 billion by 2018. For brands to stay relevant and get a … Continue reading Top 4 Emerging Trends Shaping eCommerce in 2016
by Zahara Jade January 9, 2016 Follow @HireInfluenceJanuary 9, 2016 At the end of 2015 we covered some basic ways you can grow your influence. The tips were not rocket science, and more like intuitive “influencer ways of life”. As an influencer you understand that in order to grow your audience, engagement, and true social media … Continue reading Tips to Grow Your Social Influence in 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. Adam Dorfman on January 8, 2016 How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile … Continue reading Six Trends Shaping Location Marketing In 2016
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
