Tag Archives: 2016

Pew: Internet adoption, social media usage have been flat since 2016

While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018     Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016

Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017   The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016?

How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]

Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]

12 Design Takeaways from 2016 -The Year of Enthralling Emails

Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails

Top 10 Influential Social Media Marketing Campaigns of 2016

Eunice David — December 17, 2016 Follow @AdhereCreative— December 17, 2016 Aloha my friends! This has been quite a year for social media campaigns (and overall craziness). The year of the monkey (2016) proved to be quite bananas. B-A-N-A-N-A-S. If you’ve seen our 2013 and 2015 Top 10 Influential Social Media Marketing Campaign lists, you’ll … Continue reading Top 10 Influential Social Media Marketing Campaigns of 2016

11 Best Free Mobile Apps for Startups of 2016

Juan Martinez — December 15, 2016 — December 15, 2016 Startups have a unique technological challenge: they’ve got to run their businesses by using enterprise-level tools without being able to spend enterprise-level budget. Unfortunately, they’ve also got to make sure they’re capable of enabling on-the-go productivity without the oversight of a large IT department and … Continue reading 11 Best Free Mobile Apps for Startups of 2016