by Barrie Smith May 27th, 2015 With Google penalising websites with bad backlink profiles and ‘spammy’ link building tactics, it is important to steer clear of any underhand methods that put you at risk. In 2015, link building should all be about creating relationships, PR and increasing the authority for your brand. You may have … Continue reading Where And How To Build Links in 2015
Bob HutchinsMay 20, 2015 Video is no longer an option. It’s an essential. That’s the message being sent by consumers, reports Animoto in a new infographic. While we’re all accustomed to the grand-scale video productions released by household names like Marriott and Chipotle, many small- to mid-sized businesses are far from holding themselves to the … Continue reading Your 2015 Cheat Sheet for Video Marketing
Denny McCorkleMay 17, 2015 Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned … Continue reading Millennials Share For Personal Branding
Phillip AgnewMay 11, 2015 How are CMOs (Chief Marketing Officers) using the world’s largest micro-blogging site to interact with their followers and, in turn, build their brand? Over the last month we’ve used Brandwatch Analytics to answer these questions and more. Analyzing Twitter’s 17 leading CMO’s, we’ve discovered what content works, what’s being shared and … Continue reading Research: The Best CMOs on Twitter 2015 Index
Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
Everyone from AOL to Yahoo promises to deliver the much sought after 18 – 34 year old demographic. Amy Gesenhues on May 5, 2015 Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising solutions – but the one word that made it into nearly every NewFronts event, … Continue reading NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers
Wesley BradleyMay 4, 2015 Responsive design is rapidly becoming part of the essentials in web design for 2015. It is a web design technique that provides users with an intuitive and functional website version for all mobile devices. The reliance on mobile phones and tablets, in addition to laptops and larger desktop screens, is increasing … Continue reading 2015 Guide to Responsive Web Design
Brent PohlmanMay 4, 2015 How do I connect with the right people? I keep coming back to this crazy question. Everytime I think I have the answer I am reminded of another area of customers I had no idea existed. In addition, I am learning that some of these customers are really connected to other … Continue reading Networking Is More Critical in 2015
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more. Aaron Strout on April 30, 2015 During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some … Continue reading Top 20 Most Useful Mobile Business Apps For 2015
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. Amy Gesenhues on April 28, 2015 BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. … Continue reading NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
