Make Your Business Pinterest-ing

James Arnold

Have you ever thought why some companies succeed why others fail miserably? While trying to find answer to that question, you need to look at everything other than the product itself. Take a look at its marketing techniques because the secrets of success lie in there.

The chances are, you may come across the fact that most of the old timers have been building the customer loyalty over the time, and their business grows with that. There is no financial playing role in this, nothing hidden. Just a simple fact that they started with a few customers retained them at all the costs, and those customers helped them move forward. Over the time, there were more customers, all retained, and the business kept growing.

That is ‘Customer Loyalty’!! That factor that builds on the quality of the product first, and then the business relations, that strengthen benefitting one another. There are families, where generations after generations have been going for a specific brand of Electronics, or who have a one-stop shop for their furniture related purchases since last 80 years. They can be counted upon to continue, given that the business relations are cherished with the same keen eye of interest. One such option comes with Pinterest…

Communicate With The Customer:

It is a known fact, that the story helps communicating in a manner, that nothing else does. A company, sharing its history, its days of hardships, its struggle for survival during the tough days, is sure to leave an impact on its customers. In the process, it is sure to win some new as well. Companies like ePom, Moz, 3Leaps use Pinterest to connect with audience and to get their feedbacks.

Pinterest, the pin-board style photo-sharing website, helps a business reach out to its customers in a very unique way. The company photos, particularly the founders, the people behind the scene, the past strategies, their brand fame, all can be shared along with the customers on a single board. Everything which is less known, left to the reader, to read, watch and formulate a story. One thing that is sure to happen is that many will notice it. Many more will understand that it is a business existing since many years, making it credible.

Pinterest To Advertise:

Obviously, your business must be following all advanced and most modern techniques for advertising and marketing itself. Why not include Pinterest in the list?? It will be a good way to advertise the products that are already capturing the market, as well as the new ones in the agenda, to be launched soon. It is an opportunity to get a product ‘hit’ even before its advent. Not only the product, the company can add a value to its name by becoming something of value on Pinterest. The sites and blogs discussing the subject related to the product, can be included on the Pin board. Once noticed, the viewer is bound to appreciate the idea of providing a deeper insight into the subject.

Invite Customers:

Invite them on Pinterest. Encourage them to share their opinion, their ideas, ask them to get creative and have a declaration space to publicize their efforts. A few really creative and unique minds will open a path to something new this way. For example, a furniture company can invite the customers to submit some innovative designs for a new chair. With many submissions, and finally a few selected to be implemented, the winners can have their photo pinned on the winning space of the board. This idea works for any business, small or big.

Before the final wrap up of the article, it is a good idea to keep in mind, a small note that is associated with Pinterest. There is a concept of repining that refers to the pinning of an existing link or pin, to your account. If it has been quite some time, that you have not clicked the link, check that it works before it is pinned. The same applies for the pin, since either the link or the pin may have broken for some reason. A quick check is going to ensure that your new Pinterest Business is break-free!!

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