Zoe WaldronOctober 22, 2015 Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag … Continue reading Nail Your 2015 Holiday Social Media Strategy
Brett BairOctober 20, 2015 After many years of working for (and with) ecommerce clients, I’ve gotten used to the fact that holiday ecommerce plans are sometimes pulled together at the last minute. The shelves are stocked and the media has been bought, but the final plan of attack in the online realm often happens a … Continue reading The Procrastinator’s Guide to Winning Holiday 2015
Gyles SewardOctober 16, 2015 Citation building has long been one of the most talked about areas of SEO—particularly when it comes to local SEO. In short, citation building can be described as the practice of building up information in online directories to increase your company’s search presence. It is a great long term SEO strategy … Continue reading The 2015 Guide To Citation Building
Bob HutchinsOctober 15, 2015 Social media marketing “trends reports” are usually exciting: new toys, bells and whistles. So, it’s actually refreshing when you come across a trend report that’s more honest in dealing with people’s problems. As much as we love having fun on social (stay tuned for our next blog post!), the new 2015 … Continue reading The 3 Biggest Challenges On Social Media In 2015
Lori SylviaOctober 4, 2015 Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before. The labor market has improved, unemployment is at a seven-year low and it’s taking 8% longer and costing 7% more to hire, according to Bersin. The result is a shift in control to candidates: they … Continue reading How the 2015 Fortune 500 Use Recruitment Marketing Best Practices
Oliver NeelyOctober 4, 2015 Losing Post Reach? Is Facebook Still Worth it? If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless hours, money & effort building your following on … Continue reading Is Facebook Still Worth The Effort In 2015?
Brooke BallardSeptember 30, 2015 As a Community Manager (CMGR) it can be difficult to keep up with daily tasks of one online community, much less several! Thankfully, we CMGRs have the luxury of using social media management tools to help us with our day-to-day activities, and even help some of us grow. And while there … Continue reading 4 Social Media Management Tools Dominating 2015
Anoop GuptaSeptember 22, 2015 Whilst 2015 is far from over, the last nine months have seen a number of digital marketing trends emerge and others from years past prevail. With the end of the year only a few months away, we felt that now was the best time to take a look at some of … Continue reading Digital Marketing Trends That Have Emerged Over 2015
Agu de MarcoSeptember 17, 2015 We’re well into 2015, which has been named the Year of Video Marketing, so it’s time to revise your video strategy. Taking a look every quarter or so is a great way to making sure you’re hitting your video marketing goals. To help you ensure you’re up-to-speed on all things … Continue reading Top 10 Video Marketing Stats for 2015 & What Your Brand Needs to Do to Keep Up
Laura ColeSeptember 14, 2015 In a modern, sensationalist media driven world, one industry or another always appears to be on the verge of extinction. Last year it was the traditional SEO industry, which was deemed to be moribund in the face of constantly evolving Google algorithms and the proliferation of content marketing. While the boundaries … Continue reading Advertising in 2015: How to Strike the Balance Between VOD and Television
