by Amrit Kirpalani December 14, 2015 Follow @amritkirpalaniDecember 14, 2015 It was an exciting year for all of us, and on the brink of the 2016 we decided to take stock of what we’ve experienced and learned as marketers. We found that no matter where our work took us, the fundamental truths of marketing hadn’t … Continue reading 5 Digital Marketing Truths of 2015
Tag Archives: 2015
Canadian Online Shopping Habits For 2015 [Study]
By Alicia Thomas December 8th, 2015 The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year — or if they will shop online at all. We also want to uncover statistics about the emerging area of mobile purchasing. Are shoppers comfortable using their … Continue reading Canadian Online Shopping Habits For 2015 [Study]
15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
by Ryan Pinkham December 3, 2015 Follow @RyanPinkhamDecember 3, 2015 Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your marketing? A tool like … Continue reading 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
11 Timeless Pieces Of Social Media Marketing Advice In 2015
by Sahail Ashraf December 1, 2015 Follow @TalcontentDecember 1, 2015 It’s very nearly the end of 2015 and we are all starting to look back at our marketing efforts and everything social media. It will soon be time to look forward to 2016. We thought it would be a good idea to look back and … Continue reading 11 Timeless Pieces Of Social Media Marketing Advice In 2015
Search Engine Marketing for Local Businesses in 2015 and Beyond
by Ryan Stewart November 25, 2015 Follow @ryanwashereNovember 25, 2015 The focus for search engine marketing for local businesses in 2015 and beyond is being smart, efficient, and user-friendly. You may have a highly attractive site set up but if it’s lacking necessary content and you’re not attracting the right audience, your marketing efforts will … Continue reading Search Engine Marketing for Local Businesses in 2015 and Beyond
Instagram Trends for the 2015 Holiday Shopping Season [Infographic]
by Stacy Goodman November 24, 2015 Follow @StacyGoodrunNovember 24, 2015 According to the 2015 U.S. Online Holiday Retail Forecast from Forrester, online sales are projected to exceed $ 95 billion during the 2015 holidays – an 11% growth over 2014. And more than any other time of the year, all eyes are on ecommerce. While … Continue reading Instagram Trends for the 2015 Holiday Shopping Season [Infographic]
Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
25 Best Jobs For Work-Life Balance (2015)
Personal Branding BlogNovember 3, 2015 Maintaining a healthy work-life balance can be tough in today’s work environment, but some jobs allow for more flexibility than others. In fact, work-life balance has decreased in recent years, as employees have reported an average work-life balance satisfaction rating of 3.5 in 2009, 3.4 in 2012, and 3.2 thus … Continue reading 25 Best Jobs For Work-Life Balance (2015)
SEMPO Releases State Of The Industry Report 2015
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels. Ginny Marvin on October 29, 2015 SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital … Continue reading SEMPO Releases State Of The Industry Report 2015
Nail Your 2015 Holiday Social Media Strategy
Zoe WaldronOctober 22, 2015 Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag … Continue reading Nail Your 2015 Holiday Social Media Strategy