To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. Loren Shumate on June 12, 2025 There’s a troubling trend in boardrooms worldwide. As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking … Continue reading The high cost of undervaluing experienced marketing leadership
Many marketers were introduced to AI for copywriting, but the technology can do so much more. MarTechBot on June 9, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading Where are marketing teams under-utilizing AI?
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
Google, Skype and a $10B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. Zac Stucki on June 5, 2025 I was digging into a potential client recently, a 10-figure B2B SaaS company with an eight-figure marketing budget, a top-tier team and all the … Continue reading The hidden cost of playing defense in marketing
Here is the recap of Google’s event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert. Anu Adegbola on May 21, 2025 Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. … Continue reading Google Marketing Live 2025: Everything you need to know
Why ‘head of marketing’ is the most misunderstood title in startups Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. May 20, 2025 “Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It … Continue reading Why ‘head of marketing’ is the most misunderstood title in startups
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025 In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. Greg Kihlstrom on May 15, 2025 Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, … Continue reading Why the future of marketing depends on a smarter MOps function
