Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities. Theresa Kushner on May 29, 2024 What AI is and isn’t so that we have a clearer picture of the field we play in. What skills will be needed to operate effectively in … Continue reading How women in marketing can thrive in the age of AI
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024 The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology’s rollout. Digital Marketing Depot on May 15, 2024 Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do … Continue reading The state of digital customer experience by Digital Marketing Depot
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024 B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success
May 15, 2024 The future of email marketing lies in AI Intuit Mailchimp CMO Michelle Taite explains why email marketing matters—and how to do it better than the competition BY FastCo Works Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a … Continue reading The future of email marketing lies in AI
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms. Constantine von Hoffman on May 14, 2024 The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss … Continue reading How would a TikTok ban impact influencer marketing?
Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. Shiv Gupta on May 14, 2024 Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating … Continue reading The marketing ROI problem has its roots in marketing culture
