Milosz Krasinski April 1, 2021 As we move towards the beginning of the second quarter of 2021, the ecommerce ecospace is buzzing with new players entering the market, acquisitions, and mergers. The skyrocketing demand and increasing competition will require you to vamp up your digital marketing efforts. While generating traffic organically is essential, you should … Continue reading Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]
Jennifer Lyons March 31, 2021 Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out … Continue reading How to Use Social Proof to Boost Your Online Marketing
Plus, is it martech or technology for marketing? Kim Davis on March 31, 2021 at 10:00 am Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Agile marketing, M&A in martech: Wednesday’s daily brief
Nura Eston March 24, 2021 Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. From just 17% in 2015, by 2020, nearly 41% of people used their smartphones to get online. In January 2020 alone, Canadians made more than 36 million mobile connections. That’s a number equal to … Continue reading Mobile Marketing Strategies Deliver Ecommerce Results
JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed
Gloria Chow March 23, 2021 We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, … Continue reading 6 Social Media Marketing Trends You Can’t Ignore in 2021
Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve
Devansh Khetrapal March 23, 2021 They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done. As of 2021, there are … Continue reading YouTube Video Marketing in 2021: How to Rise in a Ruthless Market
Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social
Angela Hausman, PhD March 19, 2021 This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course … Continue reading Boost Your Business with These 5 Digital Marketing Tips
