The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Constantine von Hoffman on February 15, 2024 Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI … Continue reading How to do an AI implementation for your marketing team
Planning strategies for managers in an AI-powered world. Theresa Kushner on February 12, 2024 Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. … Continue reading Building a future-ready marketing operations team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Stacey Ackerman on October 24, 2023 When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop … Continue reading 3 ways to improve team satisfaction and growth with agile marketing
Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team
Google: What Is A Red Team? by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2023 Google now has a red team charged with testing the security of artificial intelligence (AI) systems by running simulated but realistic attacks to uncover vulnerabilities or other weaknesses that could be exploited by cybercriminals. Red teams are known as groups of … Continue reading Google: What Is A Red Team?
Marketing leaders must think about how to future-proof their teams, and it’s not just about AI. Ruben Ugarte on May 5, 2023 Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is … Continue reading Designing the marketing team of the future
3 Master HR Tips for Sales Team Management Pratisrutee Mishra / 02 Apr 2023 What does it take to build, manage, and develop a sales team? It takes a lot of patience and problem-solving abilities. Sales management is not an easy job, nor is sales recruitment. At least not as easy as it seems … Continue reading 3 Master HR Tips for Sales Team Management
The Best Sales Performance Process for a Winning Sales Team Pratisrutee Mishra / 22 Mar 2023 The significance of sales enablement has been in question ever since an increase in the technological competition in the sales industry. But do you think that ensuring the uniform striving of capable employees in the sales team will … Continue reading The Best Sales Performance Process for a Winning Sales Team
The art of building a winning MOps organization. Megan Michuda on March 10, 2023 Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, … Continue reading Moneyball your marketing ops team
