Tag Archives: Team

Lowe’s and Yahoo team up for retail media partnership

Yahoo

Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022  Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership →

Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality

Corporate Appointments

Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality by Laurie Sullivan  @lauriesullivan, September 29, 2022 Anthony Flaccavento, newly appointed GM of the Americas at Ogury — a global ad tech company with a strong presence in Europe and the U.S. — spent years coaching basketball, soccer, baseball and other sports … Continue reading Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality →

Meta dissolves team responsible for discovering ‘potential harms to society’ in its own products

Meta-Facebook

Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham   Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of … Continue reading Meta dissolves team responsible for discovering ‘potential harms to society’ in its own products →

Getting started with the Agile Marketing Navigator: Team Improvement

Marketing Agility

Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement →

Getting Started with the Agile Marketing Navigator: Team Showcase

Marketing Agility

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase →

Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases

Display Advertising

Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz  @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases →

Does your marketing team need an SEO platform?

SEO Platforms

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on June 15, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of … Continue reading Does your marketing team need an SEO platform? →

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