Tag Archives: Becoming

Becoming customer-centric: A tale of a NextGen MO organization

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018    In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan  @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

Becoming a martech mastermind: Agility, proficiency and accountability

In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape. Andy Betts on September 6, 2017   The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry … Continue reading Becoming a martech mastermind: Agility, proficiency and accountability

5 Questions to Ask Yourself Before Becoming an Entrepreneur

Andrew Gazdecki — April 13, 2017 Follow @biznessapps— April 13, 2017 Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, … Continue reading 5 Questions to Ask Yourself Before Becoming an Entrepreneur