Tag Archives: Becoming

Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations

Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations →

Why Repair Cafés are becoming more popular amid the anti-consumerism movement

Consumer Behavior

June 08, 2026 Why Repair Cafés are becoming more popular amid the anti-consumerism movement BY Associated Press On a drizzly Saturday morning late last month, the basement of the New Paltz United Methodist Church was filled with old lamps, blunt knives, malfunctioning sound mixers, and balky zippers. About a dozen volunteers welcomed the broken goods … Continue reading Why Repair Cafés are becoming more popular amid the anti-consumerism movement →

Why organic search is becoming a brand trust channel

Search Engines

Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel →

Dutch regulator warns gambling becoming normalized in everyday life across Netherlands

Gambling Legal Actions

Dutch regulator warns gambling becoming normalized in everyday life across Netherlands Suswati Basu Dutch gambling regulators say betting is starting to feel like just another part of daily life for many people in the Netherlands. The cultural shift, they warn, could be nudging more people toward gambling while making it harder to spot … Continue reading Dutch regulator warns gambling becoming normalized in everyday life across Netherlands →

The hidden costs of becoming an expat

Employee Satisfaction

February 14, 2026 The hidden costs of becoming an expat

Why marketing automation platforms are becoming decision engines

Marketing Automation

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines →

Are gambling markets becoming entertainment first, betting second?

Gambling Race

Are gambling markets becoming entertainment first, betting second? Rachael Davies Suswati Basu With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second? →

Grab’s $20 billion playbook for becoming a super app

Reading

September 03, 2025 Grab’s $20 billion playbook for becoming a super app BY Robert Safian Grab is a rideshare service-turned superapp, not available in the U.S. but rapidly growing in Southeast Asia. It’s even outmaneuvered global players like Uber to reach a valuation north of $20 billion. Grab’s cofounder and CEO Anthony Tan shares how the … Continue reading Grab’s $20 billion playbook for becoming a super app →

Teens are becoming more worried about the effects of social media

Social Media Impact

Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media →

How B2B marketing is becoming a strategic growth driver

B2B Marketing

From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025 B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver →