Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
Tag Archives: Becoming
The CMS is becoming the AI operating system for brands
Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform. By Benu Aggarwal Published on July 8, 2026 AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer … Continue reading The CMS is becoming the AI operating system for brands
More fathers are becoming the primary caregiver
June 21, 2026 More fathers are becoming the primary caregiver BY Brian T. O’Connor Al said goodbye to his daughters every night before he drove to work. He’d hand off childcare to his wife when she returned home from work and start his commute during dinnertime. Al, a Connecticut-based media professional who spoke to Fast Company … Continue reading More fathers are becoming the primary caregiver
Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations
Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations
Why Repair Cafés are becoming more popular amid the anti-consumerism movement
June 08, 2026 Why Repair Cafés are becoming more popular amid the anti-consumerism movement BY Associated Press On a drizzly Saturday morning late last month, the basement of the New Paltz United Methodist Church was filled with old lamps, blunt knives, malfunctioning sound mixers, and balky zippers. About a dozen volunteers welcomed the broken goods … Continue reading Why Repair Cafés are becoming more popular amid the anti-consumerism movement
Why organic search is becoming a brand trust channel
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
Dutch regulator warns gambling becoming normalized in everyday life across Netherlands
Dutch regulator warns gambling becoming normalized in everyday life across Netherlands Suswati Basu Dutch gambling regulators say betting is starting to feel like just another part of daily life for many people in the Netherlands. The cultural shift, they warn, could be nudging more people toward gambling while making it harder to spot … Continue reading Dutch regulator warns gambling becoming normalized in everyday life across Netherlands
The hidden costs of becoming an expat
February 14, 2026 The hidden costs of becoming an expat
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026 Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines
Are gambling markets becoming entertainment first, betting second?
Are gambling markets becoming entertainment first, betting second? Rachael Davies Suswati Basu With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second?