Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018 In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization
Debbie Qaqish — May 18, 2018 — May 18, 2018 Another enormous transformation in the role of the B-to-B CMO is occurring. In addition to having responsibility for ROI, CMOs are now finding themselves responsible for customer engagement. In some ways this is a natural transition. The customer is now in control and demands a … Continue reading 3 Barriers CMOs Face in Becoming Chief Customer Officers
Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer
Julie Winkle Giulioni — March 20, 2018 Follow @julie_wg — March 20, 2018 First introduced in the UK in the late 1970s, the term “work-life balance” has only become more popular and relevant over time. While the focus has morphed over time to consider the needs of different audiences within the workplace—mothers, the sandwich generation, … Continue reading Work-life Balance: It’s Becoming a Blur
Kayla Sloan — February 4, 2018 — February 4, 2018 Maaark / Pixabay When you are a new business owner you have an energy and enthusiasm level that is hard for anyone else to match. You are excited about your new adventure and have tons of plans and projects you can’t wait to dive into. … Continue reading 5 Ways to Keep Your Business from Becoming Stagnant
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape. Andy Betts on September 6, 2017 The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry … Continue reading Becoming a martech mastermind: Agility, proficiency and accountability
Hana LaRock — August 16, 2017 — August 16, 2017 Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what needs improvement. But, what if the only thing you needed to really improve on was the thing causing the problem? … Continue reading Is Your Email Marketing Becoming Too Robotic?
Andrew Gazdecki — April 13, 2017 Follow @biznessapps— April 13, 2017 Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, … Continue reading 5 Questions to Ask Yourself Before Becoming an Entrepreneur
John W Hayes — March 8, 2017 Follow @john_w_hayes— March 8, 2017 It’s perhaps ironic, in an age where technology brings us all closer together in the online environment, I constantly find myself sitting on trains and planes and in automobiles, travelling to various destinations to share the benefits of email, social media and content … Continue reading Becoming a Business Nomad – Have Laptop, Will Travel
