Tag Archives: Becoming

How B2B marketing is becoming a strategic growth driver

From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. Runa Macleod on March 4, 2025   B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation … Continue reading How B2B marketing is becoming a strategic growth driver

Why day passes at hotels and resorts are becoming more popular

August 07, 2024 Why day passes at hotels and resorts are becoming more popular Day passes cover pool time, spas and, sometimes, fitness centers. BY Associated Press As an independent business consultant, Jen Ford in Austin, Texas, is the master of her own schedule. Twice a month, she blocks out “me” time. In the sweltering summer, … Continue reading Why day passes at hotels and resorts are becoming more popular

This insurance is becoming more popular among farmers facing extreme weather

July 12, 2024 This insurance is becoming more popular among farmers facing extreme weather The insurance policies are designed to protect against flooding, drought, and typhoons, as well as heat waves. BY Associated Press Joemar Flores, a spindly 28-year-old, gestured across his family’s farmland, nestled between a steep hill and a river, and expressed gratitude for … Continue reading This insurance is becoming more popular among farmers facing extreme weather

Avoid customer journeys becoming a bad trip – be position-less by Optimove

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024   Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely.  Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove

It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump

May 31, 2024 It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump New research by the Center for Countering Digital Hate sounds the alarm ahead of a blockbuster political season. BY Chris Stokel-Walker Seeing is no longer believing, thanks to the rise of generative AI video tools. And now, in a crucial election … Continue reading It’s becoming alarmingly easy to create audio deepfakes of Biden and Trump

Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

By Sam Becker November 16, 2023 Shutdown averted—again! The government funding bill that was passed overwhelmingly by the House of Representatives on Tuesday passed the Senate late on Wednesday and headed to President Biden for his signature. That will keep parts of the federal government funded until January 19, 2024, and others until February 2, … Continue reading Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich

Soundcloud will lay off eight percent of its staff in hopes of becoming profitable

SoundCloud is laying off up to 20 percent of its workforce   Mariella Moon   @mariella_moon SoundCloud is joining the depressingly long list of companies in the tech industry that are letting personnel go due to the economic downturn. According to Billboard and Variety, company CEO Michael Weissman told employees in an email that it’s … Continue reading Soundcloud will lay off eight percent of its staff in hopes of becoming profitable

The freelance workforce is becoming more highly skilled and highly educated

  By Sam Becker December 14, 2022   Employers are having a hard time finding enough workers, and that may be because millions of Americans are increasingly going to work for themselves, either creating businesses or becoming freelancers.  During 2021, Americans submitted applications to create 5.4 million new businesses, the highest level ever recorded, according … Continue reading The freelance workforce is becoming more highly skilled and highly educated