Tag Archives: Becoming

Branded search is becoming a less reliable proxy for brand demand

Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano   Published on July 20, 2026   Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand →

Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations

Why Organic, Not Paid Impressions Are The Currency For AI Citations by Laurie Sullivan , Staff Writer, June 11, 2026 Organic impressions — not paid media ad impressions — have become the currency for brand citations that serve up in artificial intelligence (AI)-based engines. Recommendations have become the first “impression” a brand makes with a … Continue reading Why Organic, Not Paid Impressions Are Becoming The Currency For AI Citations →

Why Repair Cafés are becoming more popular amid the anti-consumerism movement

June 08, 2026 Why Repair Cafés are becoming more popular amid the anti-consumerism movement BY Associated Press   On a drizzly Saturday morning late last month, the basement of the New Paltz United Methodist Church was filled with old lamps, blunt knives, malfunctioning sound mixers, and balky zippers. About a dozen volunteers welcomed the broken goods … Continue reading Why Repair Cafés are becoming more popular amid the anti-consumerism movement →

Dutch regulator warns gambling becoming normalized in everyday life across Netherlands

Dutch regulator warns gambling becoming normalized in everyday life across Netherlands Suswati Basu     Dutch gambling regulators say betting is starting to feel like just another part of daily life for many people in the Netherlands. The cultural shift, they warn, could be nudging more people toward gambling while making it harder to spot … Continue reading Dutch regulator warns gambling becoming normalized in everyday life across Netherlands →

Why marketing automation platforms are becoming decision engines

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026   Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines →

Are gambling markets becoming entertainment first, betting second?

Are gambling markets becoming entertainment first, betting second? Rachael Davies   Suswati Basu     With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second? →