Tag Archives: Becoming

Becoming a martech mastermind: Agility, proficiency and accountability

In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape. Andy Betts on September 6, 2017   The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry … Continue reading Becoming a martech mastermind: Agility, proficiency and accountability

5 Questions to Ask Yourself Before Becoming an Entrepreneur

Andrew Gazdecki — April 13, 2017 Follow @biznessapps— April 13, 2017 Have you been dreaming about dropping everything and starting your own company? Ask yourself these 5 questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, … Continue reading 5 Questions to Ask Yourself Before Becoming an Entrepreneur

How Micro-Influencers are Becoming Essential to Marketers

Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers

Every call is becoming data: Rich customer data revolutionizes call analytics

Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016  Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics