Tag Archives: Steps

5 steps to turn invisible work and small wins into your next promotion

August 21, 2024 5 steps to turn invisible work and small wins into your next promotion  It’s essential to not only record your small wins but to identify ways for those achievements to accelerate your career. BY Octavia Goredema Let’s imagine a common workplace situation. You work remotely on a team that recently onboarded many new … Continue reading 5 steps to turn invisible work and small wins into your next promotion

Simple steps to make doing good part of who you are

May 31, 2024 Simple steps to make doing good part of who you are Seven ideas to incorporate company and employee values into charitable and social initiatives. BY Kamini Tiwari Companies that foster a culture of employee passion and purpose can unlock a powerful competitive advantage. By empowering employees to pursue their passions inside and outside … Continue reading Simple steps to make doing good part of who you are

7 steps to creating an audience-based B2B marketing plan

Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. Natalie Jackson on April 22, 2024   If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a … Continue reading 7 steps to creating an audience-based B2B marketing plan

Ad industry steps up to meet signal loss, privacy challenges: IAB

The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB

Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms

Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2024 When I flew from Wyoming to California on Monday night I overheard someone in the Delta Air Lines boarding area talking about artificial intelligence (AI) and semiconductor chips — themes that have been dominating the news in … Continue reading Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms

Google issues urgent steps for advertisers running campaigns in the EU

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU