Nicole Blanckenberg — August 30, 2019 Follow @https://twitter.com/NicoleBlancken — August 30, 2019 What if we told you that you’re leaving money on the table and that your remarketing strategy to recover these sales is incomplete? That’s where an intermediate abandoned cart YouTube ad strategy comes in. AKA: YouTube remarketing ads. YouTube is the most underused … Continue reading How to Use YouTube Ads to Recover Abandoned Carts in 6 Steps
Stephanie Lee — August 29, 2019 — August 29, 2019 Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty — but only if you know how to use it. Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while … Continue reading Create a CRM Strategy in 8 Steps
Peep Laja — August 13, 2019 Follow @peeplaja — August 13, 2019 bella67 / Pixabay An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. So, for example, if someone joins your email list, they receive Email #1 upon signup, Email #2 three … Continue reading How to Create an Email Drip Campaign in 6 Simple Steps
5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign
Harold Kilpatrick — August 2, 2019 — August 2, 2019 Mediamodifier / Pixabay One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment section. All ecommerce practitioners know just how important the sales funnel is; but they’re often unclear on how … Continue reading 6 Steps to Improve the Ecommerce Payment Process
Gaurav Sharma — July 22, 2019 Follow @Gaurav_Sharma11 — July 22, 2019 Over 3.2 billion people use social media daily. This equals nearly 42% of the world’s population. To reach this large group of people, you need to have a well-thought-out strategy in place. When there are such a large number of users on social … Continue reading Easy Steps to Create a Social Media Strategy [Infographic]
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them. Ethan Hanson on July 18, 2019 Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced … Continue reading 4 steps to becoming an experience brand
Charu Mitra Dubey — July 16, 2019 Follow @CharuMitraDubey — July 16, 2019 Ranking on Google isn’t as easy as it was 10 years ago. There is no magic spell that you can use to skip the process and get your article on page 1. You need to be smart and think like the search … Continue reading How to Rank on Google: 11 Steps To Make Your Article Rank On SERP
John Parker Stewart — July 15, 2019 — July 15, 2019 Alexas_Fotos / Pixabay There are five steps that are universal in sustaining change. Whether it is an organizational change or a personal change, if you want it to be sustained, or permanent, you must follow every step. Step 1: Awareness If you want to … Continue reading The Five Steps of Sustained Change
Kevin Senior — July 8, 2019 Follow @Glasscubes — July 8, 2019 As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems … Continue reading How to Choose a Project Management Framework in 4 Easy Steps
