Tag Archives: Steps

Ad industry steps up to meet signal loss, privacy challenges: IAB

The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB →

5 steps to a seamless post-M&A brand integration

Branding Lessons

Follow this marketing playbook to quickly and effectively integrate an acquired brand’s web, email and social presence post-M&A. Stephanie Miller on February 15, 2024 at 1:05 pm | Reading time: 6 minutes Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and … Continue reading 5 steps to a seamless post-M&A brand integration →

Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms

DeepMind AI

Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2024 When I flew from Wyoming to California on Monday night I overheard someone in the Delta Air Lines boarding area talking about artificial intelligence (AI) and semiconductor chips — themes that have been dominating the news in … Continue reading Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms →

Google issues urgent steps for advertisers running campaigns in the EU

EU Regulations

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU →

4 steps to turn a prospect into a loyal customer

Conversion Techniques

Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer →

3 steps to determine if AI is the answer to your problem

AI Revolution

Despite what you may have heard, artificial intelligence can’t fix everything. Here’s how to tell if it is or isn’t what you need. Justin Sharaf on December 28, 2023 Does this tune sound familiar? “Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, … Continue reading 3 steps to determine if AI is the answer to your problem →

The 4 steps you must take before launching your product

Product Management

By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product →

6 steps teams can take to better support workers in menopause

Team Work

By Angela Surra and Lisa Deshantz-Cook October 21, 2023 Menopause impacts nearly half of the global workforce. And according to the Mayo Clinic, menopause costs American women $1.8 billion in lost working time each year. Employers aren’t doing enough to address the issue. Unfortunately, menopause symptoms don’t stop when you walk into your office, … Continue reading 6 steps teams can take to better support workers in menopause →

3 Steps to Ace Campus Recruitment with Skill Test

Recruitment

3 Steps to Ace Campus Recruitment with Skill Test Pratisrutee Mishra / Sep 26, 2023 Campus placements are as important for candidates as they are for recruiters. The session not only assesses a student’s eligibility but also reflects the efficiency of your hiring team. Candidates and recruiters are equally engaged before and during the … Continue reading 3 Steps to Ace Campus Recruitment with Skill Test →

Jack Dorsey is heading Square again after its current CEO steps down

Corporate Appointments

Square is rebranding itself as ‘Block’ The blockchain made the company do it. Igor Bonifacic Jeff Greenberg via Getty Images Payments firm Square plans to change its name to Block as cryptocurrencies and other blockchain technologies become a bigger part of its business. On Wednesday, the company announced it will move forward with … Continue reading Jack Dorsey is heading Square again after its current CEO steps down →