Tag Archives: Steps

From algorithms to advertising: 7 steps to introducing AI to marketing

Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish. Tomer Naveh on March 2, 2017     Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into … Continue reading From algorithms to advertising: 7 steps to introducing AI to marketing

How to Make A Facebook Chatbot More Discoverable in 4 Easy Steps

Murray Newlands — March 2, 2017 Follow @murraynewlands— March 2, 2017 Although many applications have not yet been able to make their products easily discoverable, Facebook is taking steps to ensure it does not make the same mistake. The company’s Facebook Messenger bots piggyback on existing customer journeys through the data gathered on the platform. … Continue reading How to Make A Facebook Chatbot More Discoverable in 4 Easy Steps

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017   For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience

6 Steps to Building an Effective Email Autoresponder Sequence

Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence