February 26, 2026 World Economic Forum CEO steps down after appearing in the Epstein files BY Jude Cramer Yet another powerful person has stepped down after being named in the Epstein files. Børge Brende, president and CEO of the World Economic Forum (WEF), best known for hosting an annual summit of world leaders in … Continue reading World Economic Forum CEO steps down after appearing in the Epstein files, marking another scandal for WEF
Tag Archives: Steps
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal Sophie Atkinson Suswati Basu A popular Australian poker player has taken to social media to apologize after cheating at a recent event, with the Southern Poker Tour also confirming he is no longer a brand ambassador. Chris Skinner, … Continue reading Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
Exclusive: Hinge CEO Justin McLeod steps down
December 09, 2025 Exclusive: Hinge CEO Justin McLeod steps down span>span]:whitespace-nowrap”> Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective immediately. McLeod will stay … Continue reading Exclusive: Hinge CEO Justin McLeod steps down
6 steps to writing emails that get opened and acted on
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. Joe Cunningham on November 6, 2025 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all … Continue reading 6 steps to writing emails that get opened and acted on
7 steps to build real AI readiness in your CRM
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. Angela Vega on October 30, 2025 Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, … Continue reading 7 steps to build real AI readiness in your CRM
4 steps to kickstart incrementality without overcomplicating it
Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. Tom Leonard on August 15, 2025 I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think … Continue reading 4 steps to kickstart incrementality without overcomplicating it
4 Steps for a success scale-up
July 29, 2025 4 Steps for a successful scale-up BY Mike Sewell If you’ve proven your product on a pilot line, and it’s time to turn up real-world production, beware because many companies stumble on their first large-scale build. Before you pour concrete or sign any equipment orders, look at the full landscape of challenges: engineering, … Continue reading 4 Steps for a success scale-up
6 steps to take a guilt-free vacation from your email program
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
3 steps to align your stack with strategy
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. Frans Riemersma on June 4, 2025 “Stack follows strategy” is a well-known mantra. But how do you actually do it? Many teams claim it’s the right approach, but few can describe what the approach looks like in … Continue reading 3 steps to align your stack with strategy
Choosing the Best SEO Agency: 7 Essential Steps for Your Business
Choosing the Best SEO Agency: 7 Essential Steps for Your Business Dani Findlay Mar 18, 2025 Businesses depend on search engine optimization (SEO) to improve online visibility and growth. However, selecting the right SEO agency can be challenging. According to a study by Backlinko, 75% of users never scroll past the first page … Continue reading Choosing the Best SEO Agency: 7 Essential Steps for Your Business