Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email
Erin Dore Miller — May 7, 2019 — May 7, 2019 I recently wrote about how important it is for companies to build an engaging culture in order to attract great employees: “The most talented professionals can be selective. They’re good at what they do, so they don’t necessarily need to take the first opportunity … Continue reading Employment Branding is Vital to Recruiting
Sneha Mittal — May 3, 2019 Follow @genes_recoded — May 3, 2019 Entrepreneurship comes with its own set of challenges and with so many options out there, it might be difficult for you to master all aspects of the business. Marketing is evolving each day and even more with the technological evolution changing the way … Continue reading 101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding
Arik Hanson — April 28, 2019 — April 28, 2019 Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson, professor, Hubbard School of … Continue reading Social Media Personal Branding Advice for the Class of 2019
Joanne McDonagh — November 17, 2018 Follow @rezoomo_com — November 17, 2018 betexion / Pixabay I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’. But what exactly does it mean? For many people, it means various things, but to simplify it, it is how your company … Continue reading 5 Reasons Why You Should Focus On Employer Branding For 2019
A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!
Personal Branding Blog — March 14, 2018 — March 14, 2018 Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in … Continue reading Why Employer Branding is Important
Joanne McDonagh — February 28, 2018 Follow @rezoomo_com — February 28, 2018 As an HR professional, employer branding is key to any recruitment strategy and is a fundamental must have in every company especially if you consistently want to hire quality candidates faster. For companies that are unsure about why they would need employer branding, … Continue reading 10 Employer Branding Statistics HR Professionals Need To Know
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel