August 31, 2024 College football is entering its branding era Get ready to see more advertiser logos on college football fields—some of them flashier than others. BY James I. Bowie As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a … Continue reading College football is entering its branding era
July 22, 2024 The new Kamala Harris presidential campaign branding came together within hours After President Biden dropped out of the 2024 race, the campaign’s design team got to work on a new branding universe for Harris. BY Hunter Schwarz In less than 24 hours, Vice President Kamala Harris went from running mate to presidential candidate, … Continue reading The new Kamala Harris presidential campaign branding came together within hours
July 05, 2024 The worst branding blunders of the AI era—so far From Toys ‘R’ Us to McDonald’s to Figma, brands are showing just how badly things can go wrong when you rush to incorporate the latest AI bells and whistles. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, … Continue reading The worst branding blunders of the AI era—so far
April 30, 2024 Why Walmart launched a premium grocery label, with fancy branding to match The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. BY Hunter Schwarz Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s … Continue reading Why Walmart launched a premium grocery label, with fancy branding to match
April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding
Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It
March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
By Hunter Schwarz November 10, 2023 NASA’s “worm” and “meatball” logos have divided the agency in the past, but increasingly, they’re appearing together. As it embarks on its Artemis era, NASA’s been using two logos at once. Technically, the meatball logo is the official logo, or the “NASA Insignia,” as it’s named in the … Continue reading NASA is breaking a cardinal rule of branding
Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study
Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data
