Tag Archives: Branding

Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Target’s new budget brand deserves better branding

March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding

Lemonade’s First Branding Campaign Comes With AI Data

Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan  @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data

When done well, GMOs hold big promise—so why does their branding suck?

  By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?

Phenomenal woman Meena Harris makes the leap from t-shirt branding to book publishing

  By Shalene Gupta January 24, 2023 In 2016, Meena Harris started designing statement T-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,” quoting a Maya Angelou poem. Harris, who is also the niece of Kamala Harris, saw the T-shirt as political tool—not to promote her aunt, but to celebrate … Continue reading Phenomenal woman Meena Harris makes the leap from t-shirt branding to book publishing

Branding Needs A Rebrand

Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand