By Hunter Schwarz November 10, 2023 NASA’s “worm” and “meatball” logos have divided the agency in the past, but increasingly, they’re appearing together. As it embarks on its Artemis era, NASA’s been using two logos at once. Technically, the meatball logo is the official logo, or the “NASA Insignia,” as it’s named in the … Continue reading NASA is breaking a cardinal rule of branding
Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study
Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data
By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?
Selling Ugly: Branding With a Hint of Irony by Steve Smith , Staff Writer @popeyesm, May 12, 2023 Since the era of fruit carts selling oranges on Main Street, marketers have known that beauty, freshness, uniformity, delectability are what sell the goods. There is a new category of sustainable food and store brands like Misfit Market … Continue reading Selling Ugly: Branding With a Hint of Irony
By Shalene Gupta January 24, 2023 In 2016, Meena Harris started designing statement T-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,” quoting a Maya Angelou poem. Harris, who is also the niece of Kamala Harris, saw the T-shirt as political tool—not to promote her aunt, but to celebrate … Continue reading Phenomenal woman Meena Harris makes the leap from t-shirt branding to book publishing
Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand
By Elissaveta M. Brandon April 27, 2022 In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly revealed itself: Using negative space amid a sea of solar panels, the company was … Continue reading The next frontier in branding? Logos you can see from space
And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Emily Standley November 5, 2021 Social media marketing has opened doors for businesses of all sizes. This phenomenon, which has captured the attention of billions of people all over the world, provides an incredible platform for small businesses and brands to attract attention online and increase customer numbers and sales. While social media can catapult … Continue reading Why Social Media Branding is Essential for Your Success
