Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but the level of satisfaction varies by company size.
Marketers and marketing ops professionals at mid-size companies were most likely to express satisfaction with their stacks, according to the survey, with 55% saying they were satisfied.
Smaller companies, which often struggle with budget and resource limitations were most likely to express dissatisfaction with their martech stack.
Marketers and marketing operations professionals at large companies were most likely to give a neutral response to the question.
The post Satisfaction with martech stacks varies by company size appeared first on MarTech.
About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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