Tag Archives: Size

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment. Victor Wong on November 30, 2016   Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s the … Continue reading Size matters: 5 tips for creating LEAN programmatic creative

(Data) Size Matters: Using Small Data to Develop Your Talent Strategy

by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy