Tag Archives: Stacks

Marketers are only using one third of their stack’s capability

Marketing Planning

Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability →

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

ABM Strategy

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Predictions

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022   Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year →

Data analytics: Your stack’s past and limitations

Data Analytics

Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations →

What is digital asset management, and why do marketing technology stacks need these tools?

Digital Assets Management

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools? →

Replay: How experts manage marketing automation within their martech stacks

Marketing Automation

Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack. Kathy Bushman on October 5, 2020 MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia … Continue reading Replay: How experts manage marketing automation within their martech stacks →

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