Melissa Ingold — January 10, 2019 Follow @timefreedombiz — January 10, 2019 There are hundreds of amazing, cheap-or-free online tools that we entrepreneurs can use to keep our businesses organized. If you’ve got a meticulously designed workflow, a skilled team to execute on it, and the right tools to keep work on track, there’s nothing … Continue reading What Does a Project Manager Actually DO?
Zach Heller — January 3, 2019 Follow @zheller — January 3, 2019 In most successful businesses you will find the same dilemma. It occurs at a specific time in the company’s lifecycle. The story usually goes something like this: A successful product hits the market. People love it. Initial growth attracts new investment. A brand … Continue reading How the Product Manager Can Drive Growth
Personal Branding Blog — December 10, 2018 — December 10, 2018 It is ok to have a friendly relationship with coworkers. Actually, this makes the work day much more enjoyable. However, becoming friends with direct reports is a little trickier. As the boundaries are getting blurrier in corporate America and the workplaces are shifting to … Continue reading Your Manager is Not Your Friend
Sylvia Moses — November 20, 2018 — November 20, 2018 Account manager vs project manager – which one should you hire? This article will break down the divide between account management and project management, and help you choose the right role for your agency. Growing agencies frequently have the same question: what’s the difference between … Continue reading Account Manager vs Project Manager: Who Should You Hire?
Deanna Ritchie — October 30, 2018 — October 30, 2018 geralt / Pixabay Whether you are a manager over a lot of people or only a handful — you want to be the best you can be. One way to assure excellence in management is to keep-up on building a system of management for yourself. … Continue reading How To Be a Better Manager of Yourself
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Ana Gotter — July 31, 2018 Follow @ana_gotter — July 31, 2018 I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager … Continue reading The Complete Guide to Facebook’s Business Manager
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content Megan Krause on July 23, 2018 Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the … Continue reading Content manager checklist: 10 things to do before you hit publish
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018 Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier