In an AI-assisted GTM world, the best B2B marketers donât just run campaigns. They build systems that solve buyer problems and scale growth. OcĂ©ane Li on September 5, 2025 As B2B marketers, weâve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But somethingâs shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
Reddit Follows Google, Updates Ads Manager For SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2025 Reddit released several Ads Manager features Monday morning aimed at making it easier for small to medium-sized businesses (SMBs) to get started running campaigns on the platform. The company turns 20 years old in June. Jim Squires, executive vice president … Continue reading Reddit Follows Google, Updates Ads Manager For SMBs
Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
February 05, 2025 How do I get a hiring manager to respond to me? Itâs frustrating to send your rĂ©sumĂ© into the void and hear nothing back. Hereâs how to follow up about an open job. BY Kathleen Davis Welcome to Pressing Questions, Fast Companyâs work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way … Continue reading How do I get a hiring manager to respond to me?
January 28, 2025 How to deal with a manager who doesnât manage If youâre used to a micromanaging boss, it might seem like a dream to have a boss that leaves you alone. But too much of that can also be a bad thing. BY Dina Smith No one enjoys working for a boss who is … Continue reading How to deal with a manager who doesnât manage
January 01, 2025 What to do if your manager keeps watching your Instagram Stories Steffi Cao tackles the problem of the lurking boss. BY Steffi Cao There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying âkâ to a text is the equivalent of a backhand slap (violent, … Continue reading What to do if your manager keeps watching your Instagram Stories
November 23, 2024 Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources Prominent investor Scott Bessent has reportedly been selected by President-elect Donald Trump to take on the role of U.S. Treasury secretary. BY Reuters President-elect Donald Trump is expected to pick prominent investor Scott Bessent to take on … Continue reading Trump to tap investor and hedge fund manager Scott Bessent to lead Treasury department, say sources
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024 Best of the MarTechBot showcases the MarTechBotâs responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024 Best of the MarTechBot showcases the MarTechBotâs responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot
Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana MourĂŁo on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
