Tag Archives: Manager

Hiring a marketing technology manager: Best of the Bot

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot →

X (Twitter) partners with Google Ad Manager

Twitter Advertisement

The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Nicola Agius on October 4, 2023 X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has … Continue reading X (Twitter) partners with Google Ad Manager →

4 ways lifeguarding can make you a better manager

Skills Development

By Whitney Pastorek, July 23, 2023 Hello, I used to have a high-powered career. Now I am a 48-year-old lifeguard! Some may call this an existential holding pattern, or an abdication of ambition. I call it a great way to serve my community while learning key lessons about leadership and team dynamics. Although … Continue reading 4 ways lifeguarding can make you a better manager →

Yelp Guest Manager Propped Up By Google And Toast

Yelp

Yelp Guest Manager Propped Up By Google And Toast by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2023 Yelp on Monday announced a series of integrations and features for Yelp Guest Manager to give restaurants access to the largest diner network and give front staff with more control to help run a smoother shift and … Continue reading Yelp Guest Manager Propped Up By Google And Toast →

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager

Pinterest Tools

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager →

How the product manager who went viral on TikTok schooled a bunch of tech bro trolls

Product Management

By Danica Lo June 13, 2022 Last week, Darby Maloney posted a TikTok explaining her job as a product manager in the tech industry—and, in the process, accidentally triggered some dark, misogynistic corners of the internet. Maloney’s 92-second video features her and a coworker speaking direct to camera, explaining their roles: collaborating … Continue reading How the product manager who went viral on TikTok schooled a bunch of tech bro trolls →

3 ways to determine if you’re ready to be a manager

Management Skills

By Bob Marsh April 15, 2022 Most career-ambitious people want to climb the corporate ladder, but far too often, these folks try to force that move before they’re ready. Corporate leaders also often get tempted to promote top performers much too early. By moving into a management position before you’re ready, though, the company … Continue reading 3 ways to determine if you’re ready to be a manager →

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

Regulations

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory →

5 reasons you didn’t get a hiring manager response on your application

Career Resume

By Andrew Fennell March 04, 2022 Not hearing back from job applications can be extremely frustrating, especially when you know you are more than qualified for the role. But remember, recruiters are busy people, and therefore, they focus their efforts on replying to those applicants that are advancing to the next stage of the … Continue reading 5 reasons you didn’t get a hiring manager response on your application →

Tracking Outbound Links with Google Tag Manager for Google Analytics

Google Analytics

Isaiah Stone January 6, 2022 Tracking outbound link clicks can give you some great insight into the user behavior of your website. Your website probably has internal links on your web pages to help users explore your website. You also might have outbound links that bring users to other websites. These links might include external … Continue reading Tracking Outbound Links with Google Tag Manager for Google Analytics →