Tag Archives: Manager

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan  @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

Content manager checklist: 10 things to do before you hit publish

Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content Megan Krause on July 23, 2018   Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the … Continue reading Content manager checklist: 10 things to do before you hit publish

New features in the Facebook Ads Manager app make building ads on mobile easier

The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018   Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier