Ana Gotter — July 31, 2018 Follow @ana_gotter — July 31, 2018 I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager … Continue reading The Complete Guide to Facebook’s Business Manager
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content Megan Krause on July 23, 2018 Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the … Continue reading Content manager checklist: 10 things to do before you hit publish
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018 Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier
Amanda Abella — June 22, 2018 — June 22, 2018 I’m in the process of onboarding a new business manager for my company. As you may recall, my former business manager and I parted ways earlier this year. It wasn’t anything personal, it’s just that both our businesses had changed and we outgrew each other. … Continue reading Why You Need a Business Manager for Your Startup
Choncé Maddox — June 14, 2018 — June 14, 2018 In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can … Continue reading 3 Reasons to Hire a Social Media Manager
Amanda Clark — April 26, 2018 Follow @GrammarChicInc — April 26, 2018 While it’s not quite fair to say that everyone has a social media presence, the reality is that most of us do—and that number is only increasing as time goes by. Businesses and public figures can’t afford not to have a footprint on … Continue reading 6 Things to Ask Your Social Media Manager
Esther Cohen — April 5, 2018 — April 5, 2018 The demand for digital project managers is booming. As more and more organizations switch from traditional to digital, they increasingly need managers trained to deliver digital projects. This guide will share the roles, responsibilities, and skills you need to be an effective digital project manager. … Continue reading What is a Digital Project Manager (and How to Become One)
Carol Stephen — March 16, 2018 Follow @Carol_Stephen — March 16, 2018 Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically … Continue reading Does Your Social Media Manager Need to Be Nearby?
Ringo Nishioka — March 9, 2018 Follow @hr_nasty — March 9, 2018 geralt / Pixabay I used to exceed expectations at work. I am working harder now. What happened? Are you setting the right expectations with your manager? If you have never said “no” to your manager, you are probably NOT setting expectations. This post … Continue reading Setting Expectations with Your Manager at Work. Have You Talked to Your Manager Recently?