Hi, Welcome Welcome back Best WordPress Marketing Plugins for 2023 Syed Balkhi / Aug 19, 2023 If you’re using WordPress for your website, you know you’ve laid the foundation for a strong business. WordPress powers 43% of all online websites today. And has 64% of the Content Management System marketplace. Because there are tens … Continue reading Best WordPress Marketing Plugins for 2023
tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis. The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks
Loans 101: A Graduate’s Guide to Taking Out and Paying Off Loans Due / Aug 18, 2023 Most of us understand the basics of loans already. You need a certain amount of money, so someone lends it to you, and you eventually pay them back with interest attached. However, the process of taking out, … Continue reading Loans 101: A Graduate’s Guide to Taking Out and Paying Off Loans
Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more. Jen Bergren on August 18, 2023 HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom … Continue reading HubSpot’s July 2023 releases: The manager’s guide
Microsoft Shares Secrets Behind How Bing Improves Site Performance by Laurie Sullivan @lauriesullivan, August 18, 2023 Microsoft has shared information on how the company optimizes performance on Bing Search by using a system called the Performance Analyzer Service (PAS.) It runs in a controlled environment of identical machines and is used to measure the performance … Continue reading Microsoft Shares Secrets Behind How Bing Improves Site Performance
Fisker’s Alaska EV pickup has absurd big gulp and cowboy hat holders Steve Dent @stevetdent Fisker recently unveiled the Alaska electric pickup with a starting price of $45,400, one of the least expensive models out there. Now, the company has revealed more details about it including battery sizes, acceleration, projected range and more. … Continue reading Fisker reveals more about its Alaska electric pickup
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. Pamela Parker on August 18, 2023 Most B2B businesses have some kind of account-based marketing (ABM) strategy. At the very least, they know who their most valuable accounts are and they … Continue reading How to decide if you’re ready for an ABM solution
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Kristina LaRocca-Cerrone on August 17, 2023 Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to … Continue reading The three types of digital value that get customers to buy
