Hi, Welcome Welcome back Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends … Continue reading How to make AI-driven segments work in composable CDPs
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Video Continues To Drive Programmatic Spending Growth
Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth
7 tools to streamline your newsletter subscriptions
By Jeremy Caplan August 21, 2023 5 quick ways to streamline your newsletters Search for “unsubscribe” in your inbox to find newsletters to cull. Use Gmail settings to sift newsletters out of your primary inbox. Adjust Gmail filters to organize your reading by category. Try Superhuman for reading Gmail—it has a news tab. Read more. Shortwave, an app for reading Gmail, … Continue reading 7 tools to streamline your newsletter subscriptions
Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?
How podcast producers became rising stars in the creator economy
By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy
New Shoppable Video Ads Expand Local Retailer Buying Options
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
Why we haven’t made the ‘Citizen Kane’ of gaming
Jessica Conditt @JessConditt Pippin Barr is what happens when you hand a philosopher a video game controller. He received a Ph.D in Computer Science in 2008 with a thesis titled, Video Game Values: Play as Human-Computer Interaction. He’s built a tongue-in-cheek series of games based on Greek mythology where players are handed impossible tasks, … Continue reading Why we haven’t made the ‘Citizen Kane’ of gaming
Responsible Data Collection: Why It Matters for Businesses Today
Responsible Data Collection: Why It Matters for Businesses Today Vladimir Fomenko / Aug 17, 2023 As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today
Stagwell Feels The Need For Speed In Consumer Brand Tracking
Stagwell Feels The Need For Speed In Brand Tracking by Joe Mandese @mp_joemandese, August 18, 2023 Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again — this time merging flagship consumer research division The Harris Poll with cutting-edge software … Continue reading Stagwell Feels The Need For Speed In Consumer Brand Tracking
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues
Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues by Karlene Lukovitz @KLmarketdaily, August 18, 2023 In the wake of a new Adalytics report indicating that ads in Google kids’ channels may be leading to collection and distribution of children’s data without parental consent, the research firm is advising YouTube advertisers … Continue reading Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids’ Privacy Issues
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