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Why we still need DAMs in our martech stack

Hi, Welcome Welcome back Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able … Continue reading Why we still need DAMs in our martech stack →

Should kids be subjected to age verification?

Kids Safety Risks

By Jeff Sakasegawa October 10, 2023 Kids sometimes lie about their age online. Many do it because they want access to platforms or age-restricted content for the sheer thrill of engaging in what they perceive as “grown-up” activities. Others are driven by peer pressure and FOMO. And, as any parent will tell you, it’s … Continue reading Should kids be subjected to age verification? →

Create your market by being recognizable but different

Marketing Strategy

By Thomas Jonas October 09, 2023 One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but not so much that consumers outright reject it (remember Google Glass?)—is likely the most crucial decision your … Continue reading Create your market by being recognizable but different →

The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests

Generative AI

A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests →

Google Core Algorithm Update Rewards High-Quality Pages

Google Algorithm

Google Core Algorithm Update Rewards High-Quality Pages by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2023 Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad Core Update was initiated on October 5, … Continue reading Google Core Algorithm Update Rewards High-Quality Pages →

Are marketers cooling on CDPs?

Customer Data Platforms

A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely. Chris Wood on October 9, 2023 The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP … Continue reading Are marketers cooling on CDPs? →

5 ways leaders can get the most out of their chief sustainability officers

Leadership Engagement

By Talib Visram More and more companies are adding chief sustainability officers to their ranks but, despite the standardized title, the job functions can vary dramatically. The basic function of a CSO is to help businesses achieve their social and environmental goals. But in some organizations, despite the executive-sounding titles, they’re still fringe positions; … Continue reading 5 ways leaders can get the most out of their chief sustainability officers →

Using Augmented Reality to Level up your E-Commerce Business

eCommerce Strategies

Using Augmented Reality to Level up your E-Commerce Business Asim Rais Siddiqui / Oct 8, 2023 With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorite stores to how … Continue reading Using Augmented Reality to Level up your E-Commerce Business →

X tests three paid subscription tiers amid ongoing financial woes

Twitter Revenue

X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes →

Lego employees share 10 secrets for finding boundless creativity

Employee Coaching

By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity →