Hi, Welcome Welcome back IBM bets $500M on business-focused AI startups Radek Zielinski / Nov 7, 2023 IBM announced today that it plans to invest $ 500 million in generative AI startups catering to business customers, signaling the technology giant’s entrance into the AI investment race. Generative AI, which can generate original text, images, … Continue reading IBM bets $500M on business-focused AI startups
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Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
The Ultimate Convenience: Pet Necessities Delivered for Busy Owners
The Ultimate Convenience: Pet Necessities Delivered for Busy Owners Brad Anderson / Nov 6, 2023 You’re busy, but you’re never too busy to spend some quality time with your pet. And you certainly don’t want buying your pet necessities to get in the way. Thankfully, we live in an on-demand world where it’s possible … Continue reading The Ultimate Convenience: Pet Necessities Delivered for Busy Owners
WeWork files for bankruptcy
By Associated Press November 07, 2023 NEW YORK (AP) — After months of signaling bankruptcy could be on the horizon, WeWork has officially filed for Chapter 11 bankruptcy protection, marking a stunning fall for the office sharing company once seen as a Wall Street darling that promised to upend the way people went to work around … Continue reading WeWork files for bankruptcy
How reducing your carbon footprint can save you money and increase ad impact
Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact
Figma’s new AI-powered tools will make your meetings suck less
By Hunter Schwarz November 07, 2023 Design software companies like to make big promises about the creative potential of their AI tools. With its new AI features, Figma is making one of the most enticing promises of all: It’s going to make your meetings better. Today, the collaborative design software company announced FigJam AI, its … Continue reading Figma’s new AI-powered tools will make your meetings suck less
Is Biden doing enough to protect workers from AI?
By Wilfred Chan November 07, 2023 Most of President Biden’s recent executive order on AI focused on hot-button areas like tackling safety risks and maintaining the pace of innovation. But buried in the middle of the sprawling decree was a short section on “supporting workers.” In that section, Biden directed certain federal agencies to … Continue reading Is Biden doing enough to protect workers from AI?
OpenAI’s Path Toward App Store, Ad Monetization
OpenAI’s Path Toward App Store, Ad Monetization by Laurie Sullivan , Staff Writer @lauriesullivan, November 7, 2023 Apple, Google, and Microsoft have new competition in the app space, which could open new advertising options for brands. OpenAI’s first developer conference debuted tools that allow anyone to create a custom chatbot with no coding experience needed — … Continue reading OpenAI’s Path Toward App Store, Ad Monetization
Strategic vs. tactical decisions: How to find the right balance
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot