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How to create case studies that sway B2B decision-makers

Here’s how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact. Stephanie Trovato on December 19, 2023 When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave … Continue reading How to create case studies that sway B2B decision-makers →

Amazon, Microsoft Struggle With AI Inaccuracies

Amazon, Microsoft Struggle With AI Inaccuracies by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2023 Amazon and Microsoft have been backed against a brick wall. The companies are facing a backlash over whether generative artificial intelligence (GAI) is mature enough to take on certain complicated tasks and provide accurate answers. With Amazon, the focus is … Continue reading Amazon, Microsoft Struggle With AI Inaccuracies →

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’ →

How to create a re-engagement strategy that doesn’t insult your subscribers

Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong.  On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers →

OpenAI introduces new governance model for AI safety oversight

OpenAI introduces new governance model for AI safety oversight Maxwell William / Last Updated: Dec 19, 2023   OpenAI has introduced a new governance structure that grants its board the authority to withhold the release of AI models, even if company leadership has deemed them safe, according to a recent Bloomberg report. The decision, detailed … Continue reading OpenAI introduces new governance model for AI safety oversight →

Amazon eyes investment in Diamond Sports Group amid streaming expansion

Amazon eyes investment in Diamond Sports Group amid streaming expansion Maxwell William / Last Updated: Dec 18, 2023    Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a leading regional sports programmer, marking a significant stride in the tech giant’s foray into sports content. This strategic move, according to Wall Street … Continue reading Amazon eyes investment in Diamond Sports Group amid streaming expansion →