Hi, Welcome Welcome back The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from … Continue reading Martech set to exceed $215 billion by 2027
Latest Posts
Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2024 When I flew from Wyoming to California on Monday night I overheard someone in the Delta Air Lines boarding area talking about artificial intelligence (AI) and semiconductor chips — themes that have been dominating the news in … Continue reading Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Layoffs 2024: Fintech startup Brex lays off 20% of employees
By Chris Morris January 23, 2024 Brex, the fintech startup that made a splash with corporate credit cards and moved into cash management accounts for tech companies, has cut its staff by 20%. Some 282 people were laid off Tuesday amid reports of heavy cash burns in the final three months of last year. … Continue reading Layoffs 2024: Fintech startup Brex lays off 20% of employees
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024 Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it
By Tomas Chamorro-Premuzic January 23, 2024 Among educated, modern workers, few habits are as ubiquitous as multitasking, the apparent process of handling more than one task or activity at the same time. I say “apparent,” because there’s compelling scientific evidence suggesting that multitasking is mostly about task switching, or jumping back and forth between … Continue reading Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it
Data visualization: How to transform analytics data into actionable insights
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
Here’s what it’s like to quit a job you love—and how to make it easier
By Jandra Sutton January 23, 2024 Quitting a job you love is rarely easy, even if you have another job waiting for you on the other side. On one hand, you might be leaving to accept a new role with a better salary or a new job title, which can make saying goodbye somewhat … Continue reading Here’s what it’s like to quit a job you love—and how to make it easier
Why your promotion might come with more pressure to return to the office
By Jared Lindzon January 23, 2024 As large employers enforce return-to-office mandates, smaller employers are leaning on flexibility to compete for talent. According to a recent study conducted by hybrid work software provider Scoop, nearly three quarters of organizations that employ fewer than 500 employees offer full flexibility over where to work, compared to … Continue reading Why your promotion might come with more pressure to return to the office
HubSpot’s December 2023 Releases: The Manager’s Guide
December HubSpot updates included more personalization, better reporting and more AI to make your life easier. Tyler Samani-Sprunk on January 22, 2024 The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer … Continue reading HubSpot’s December 2023 Releases: The Manager’s Guide
Riot Games is laying off 11 percent of its workforce globally
Riot Games is laying off 11 percent of its workforce globally 530 people are impacted, and publishing label Riot Forge will be shut down later. Richard Lai Tue, Jan 23, 2024 Riot Games Earlier today, Riot Games announced that it is eliminating 530 roles globally, which make up about 11 percent of its workforce. … Continue reading Riot Games is laying off 11 percent of its workforce globally
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