Hi, Welcome Welcome back Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can … Continue reading How To Use Your Analytics In An Actionable Way
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. Scott Hornstein on March 12, 2024 You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” … Continue reading How to find your next, best customers with ABM
Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can we even do about … Continue reading How To Use Your Analytics In An Actionable Way (DD)
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
Reddit Sets IPO Terms, Explains Data Monetization Plan by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2024 Reddit disclosed more details of its initial public offerings (IPO) that watchers are calling one of the biggest deals to date. The company and existing shareholders reportedly want to raise as much as $748 million — which means … Continue reading Reddit Sets IPO Terms, Explains Data Monetization Plan
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution. MarTechBot on March 11, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve prompts to get … Continue reading Using multi-touch attribution to build a brand: Best of the MarTechBot
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok He’s pitched the idea to potential partners including OpenAI CEO Sam Altman, The Wall Street Journal reports. Cheyenne MacDonald Updated Fri, Mar 22, 2024 REUTERS / Reuters Bobby Kotick, the former CEO of Activision Blizzard who stepped down at the end of last year, … Continue reading Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok
