Hi, Welcome Welcome back Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok He’s pitched the idea to potential partners including OpenAI CEO Sam Altman, The Wall Street Journal reports. Cheyenne MacDonald Updated Fri, Mar 22, 2024 REUTERS / Reuters Bobby Kotick, the former CEO of Activision Blizzard who stepped down at the … Continue reading Activision Blizzard’s ex-CEO Bobby Kotick reportedly wants to buy TikTok
March 09, 2024 Emotion-tracking AI is making some workers’ challenges worse More than 50% of large employers in the U.S. use emotion AI aiming to infer employees’ internal states. BY The Conversation Emotion artificial intelligence uses biological signals such as vocal tone, facial expressions and data from wearable devices as well as text and how … Continue reading Emotion-tracking AI is making some workers’ challenges worse
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework
AI skills acting as catalyst for higher salaries Graeme Hanna Tech Journalist A survey has found employees are willing to pay 44% more for workers skilled in artificial intelligence (AI) for the IT sector and 41% more for staff working in research and development. The study was conducted by Access Partnership on behalf of … Continue reading AI skills acting as catalyst for higher salaries
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
Joe Biden says he would sign bill that would force a sale or ban of TikTok Support for the measure is quickly growing Karissa Bell Updated Sat, Mar 9, 2024 Chip Somodevilla via Getty Images TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to … Continue reading Joe Biden says he would sign bill that would force a sale or ban of TikTok
March 11, 2024 Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears The social media company anticipates a range between $31 and $34 a share in its closely watched initial public offering. BY Michael Grothaus Reddit’s initial public offering is getting closer, as evidenced by the company’s latest filing to … Continue reading Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems
