Hi, Welcome Welcome back March 14, 2024 3 reasons the leadership skills you learned in business school are holding you back The author of ‘Confronting the Storm’ insists that old ways of solving problems in business have to be unlearned. BY David Ross I’ve always admired the way leaders can identify a solution for linear-style problems … Continue reading 3 reasons the leadership skills you learned in business school are holding you back
OpenAI’s Sora Created Image Of Two Women In A Video by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2024 The image of two women sitting next to each other in a room appearing in a media story is not real. The women were created by Sora, OpenAI’s text to video artificial intelligence (AI) imaging technology. … Continue reading OpenAI Sora Created Image Of Two Women In A Video
Martech innovations have created hundreds of little islands of strategy, tactics and data. Mike Maynard on March 14, 2024 Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. … Continue reading The sticky problem of martech integration
March 14, 2024 Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself Kevin Plank founded Under Armour. The past four years have proven that he’ll never be happy with anyone else running it. No matter the cost. BY Mark Wilson After a mere 13 months at the … Continue reading Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
March 13, 2024 How can I convince my boss to let me work remotely? It really feels like this should be settled by now, but here’s what to do if your boss is still demanding you come into the office. BY Kathleen Davis Welcome to Pressing Questions, Fast Company‘s mini-advice column. Every week, deputy editor Kathleen … Continue reading How can I convince my boss to let me work remotely?
Brands Wasting Millions Of Dollars On Made-For-Advertising Sites by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2024 Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers — including many affiliated with the Association of National Advertisers (ANA) — have unknowingly placed ads on Made For Advertising (MFA) sites, which are created for profit … Continue reading Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon. Constantine von Hoffman on March 13, 2024 Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients … Continue reading Gaurav Kachhawa: Looking forward with AI
20 Lesser Known SEO Related Tools Ruud Hein | March 13th, 2024 Technical SEO Tools SEO Spider Tool A nice crawler that identifies technical issues that can affect a site’s SEO performance. It checks for broken links, analyzes page titles and metadata, detects duplicate content, and evaluates redirects, among other things. Pricing: Freemium. … Continue reading 20 Lesser Known SEO Related Tools
