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Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It

Hi, Welcome Welcome back Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It →

Ethical marketing in the age of hidden fees and deceptive pricing

Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. Jay Mandel on March 22, 2024 Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us … Continue reading Ethical marketing in the age of hidden fees and deceptive pricing →

Ukraine’s tech sector has proved resilient in wartime. Women’s startups have offered hope

March 22, 2024 Ukraine’s tech sector has proved resilient in wartime. Women’s startups have offered hope Martial law prohibits most men of military age from leaving the country, creating a need and space for female tech entrepreneurs at home and abroad. BY Reuters War in Ukraine has pushed women into more leadership roles in its growing … Continue reading Ukraine’s tech sector has proved resilient in wartime. Women’s startups have offered hope →

Transforming content marketing lifecycles with AI

Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. Taylor Peterson on March 22, 2024 As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort … Continue reading Transforming content marketing lifecycles with AI →

This new pay transparency tool lets tech workers check their salaries against their colleagues

March 22, 2024 This new pay transparency tool lets tech workers check their salaries against their colleagues FairComp wants to help workers evaluate job offers and make sure they’re being paid fairly, by giving them access to the type of compensation data used by employers. BY Pavithra Mohan In his former life as a chief people … Continue reading This new pay transparency tool lets tech workers check their salaries against their colleagues →

The secret to excellence is in this surprisingly simple regimen from the world’s top performers

March 22, 2024 The secret to excellence is in this surprisingly simple regimen from the world’s top performers The difference between good and great isn’t physical. It is entirely mental. The world’s best performers learn excellence. BY Next Big Idea Club Dr. Eric Potterat has a 30-year career as a clinical and performance psychologist. He has … Continue reading The secret to excellence is in this surprisingly simple regimen from the world’s top performers →

Laying the groundwork for AI in MOps: How to get started

A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. Greg Kihlstrom on March 21, 2024 As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established … Continue reading Laying the groundwork for AI in MOps: How to get started →

A new generation of social media apps is helping people find ‘their people’

March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’ →