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Why March Madness is marketing madness for brands and women’s basketball

Women In Business

March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark.  It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball →

How Far Will Google And Microsoft Go To Collaborate?

Giants Companies

How Far Will Google And Microsoft Go To Collaborate? by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2024 Microsoft and Google have a complex relationship. The two companies are rivals, but on occasion support each other’s projects.  If Microsoft Advertising could provide a Performance Max product with capabilities similar to Google Performance Max in Google … Continue reading How Far Will Google And Microsoft Go To Collaborate? →

How Beef ‘O’ Brady’s streamlines customer experience

Customer Experience

The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience →

What you should and shouldn’t post on LinkedIn after your layoff

LinkedIn Profile

March 21, 2024 What you should and shouldn’t post on LinkedIn after your layoff Experts say you should be strategic about posting about your layoff. Here’s what to know. BY Hillary Hoffower The worst case scenario has happened—you’ve become part of the layoffs sweeping tech, media, and countless other industries.  If your first impulse is to … Continue reading What you should and shouldn’t post on LinkedIn after your layoff →

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

Marketing Events

March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.   Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in.  Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow →

DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S.

Partnerships

 March 21, 2024 DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S. Customers in Christiansburg, Virginia, can now order select Wendy’s menu items for drone delivery. BY Jessica Bursztynsky DoorDash is testing drone delivery in the U.S. after expanding its partnership with Alphabet’s autonomous drone delivery service Wing.  Customers in … Continue reading DoorDash is expanding its partnership with Alphabet’s Wing to bring drone delivery to the U.S. →

It’s time to unleash your CX activists: The MarTech Conference day two keynote

Customer Experience

For Cortico-X’s Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. Kim Davis on March 20, 2024 “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and … Continue reading It’s time to unleash your CX activists: The MarTech Conference day two keynote →

Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising

Google Advertisement

Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2024 Google executives are thinking about new ways to advertise, add new advertising units, and support new services.  Today, Google Ad Lead Vidhya Srinivasan shared insights from her brilliant engineering mind to describe a list of … Continue reading Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising →

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