Hi, Welcome Welcome back Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024 Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. … Continue reading New Adobe Workfront Planning ties campaign development to execution
August 28, 2024 Why Omnicom is betting on Big Advertising Troy Ruhanen, CEO of the newly announced Omnicom Advertising Group, says scale and size is about innovation, not consolidation. BY Jeff Beer One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its … Continue reading Why Omnicom is betting on Big Advertising
August 27, 2024 Consumer confidence soars to a 6-month high in August Consumers were less upbeat, however, about the labor market. BY Reuters U.S. consumer confidence rose to a six-month high in August amid optimism over the economic outlook, but Americans are becoming more anxious about the labor market after the unemployment rate jumped to near … Continue reading Consumer confidence soars to a 6-month high in August
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024 Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals
August 27, 2024 Dollar General and Kroger charge shoppers for this service that other stores offer free In some communities, ‘cash back’ is the only way to access funds. But a new government report says many dollar stores are charging extra fees for it—and profiting. BY Sarah Bregel There’s no quicker way to get cash than … Continue reading Dollar General and Kroger charge shoppers for this service that other stores offer free
Linda Aylesworth | August 27th, 2024 Want to learn about PPC advertising and how it can boost your business but not sure where to start? Search Engine People, Canada’s leading search engine marketing agency, is here to help. What is Pay-Per-Click? Table of Contents• What is PPC?• What is PPC Advertising?• How Exactly Does PPC … Continue reading What is PPC?
August 27, 2024 Employers: Our employees’ mental health depends on us Offering benefits is just the start. Care must be accessible to staff members, and that helps them—and us. BY Melissa Frieswick It’s past time to take action on employee mental health. By 2030, mental disorders are projected to cause $16.3 trillion in cumulative loss in … Continue reading Employers: Our employees’ mental health depends on us
Labor Day sales include up to 20 percent off Sonos speakers This includes the Era 100 for $200. lawrence bonk Tue, Aug 27, 2024 Sonos Sonos has a number of Labor Day sales on speakers and bundles right now that discount gear by up to 20 percent. The most notable deal is for … Continue reading Labor Day sales include up to 20 percent off Sonos speakers
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. Craig Schinn on August 27, 2024 AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. … Continue reading Where to deploy AI for maximum martech impact
These five trends are knocking traditional B2B marketing sideways. They’re here to stay. Ruth Stevens on August 26, 2024 Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here … Continue reading 5 key trends we’re seeing in B2B marketing
