Hi, Welcome Welcome back Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024 U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% … Continue reading 2024 online holiday spending set for record year with $240 billion in sales
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
September 30, 2024 Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study New research funded by Amazon but conducted independently by the Massachusetts Institute of Technology looks at AI from the worker’s perspective. BY Sam Becker Is AI going to take your job? Getting replaced by automation may be … Continue reading Employees see benefits of AI and automation but want their bosses to prioritize upskilling: MIT study
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot
September 30, 2024 Do you qualify for the high end of a salary range? Probably not, says new data A new report from Glassdoor finds that new hires are actually more likely to be offered a lower salary than they expect—regardless of what the job listing says. BY Pavithra Mohan As more companies have started posting … Continue reading Do you qualify for the high end of a salary range? Probably not, says new data
September 30, 2024 Dockworkers strike is set to begin at midnight The work stoppage threatens to significantly snarl the nation’s supply chain, potentially leading to higher prices and delays for households and businesses if it drags on for weeks. BY Associated Press The union representing U.S. dockworkers has signaled that 45,000 members will walk off the … Continue reading Dockworkers strike is set to begin at midnight
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Kim Davis on September 30, 2024 Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom … Continue reading Newsom vetoes pioneering AI safety legislation
September 30, 2024 This awesome online toolbox unleashes your browser’s power Save time and get more accomplished—without ever leaving Chrome, Firefox, or whatever browser you’re using. BY JR Raphael I can’t even begin to count the number of times I’ve needed some random-seeming, single-purpose tool for tweaking text or pulling off a super-simple adjustment on an … Continue reading This awesome online toolbox unleashes your browser’s power
Google: DOJ Missed The Forest Through The Trees by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2024 Google owns the most powerful ad-serving business used by publishers to sell advertisements, the most powerful tool used by advertisers to buy them, and the largest exchange where the auctions are run. Lawyers for the U.S. Department of Justice … Continue reading Google: DOJ Missed The Forest Through The Trees
